To create a global community that teaches people how to live a true spiritual life, helping them deepen their relationship with God and gain real peace.
You are Mission-Driven: You are genuinely excited to be part of our mission and understand how your designs are the "front door" for our message, helping our community get closer to God.
An Analytical Designer: You are obsessed with why a thumbnail works. You understand the science of CTR, emotional triggers, and composition. You are an analyst who designs, not just an artist.
A True Graphic Design Pro: You are a master of Photoshop. Your skills in composition, lighting, masking, and typography are elite. You have real, trained design fundamentals and use AI as a tool, not a crutch.
A Proactive Problem-Solver: When a design isn't working, you don't just change the font. You dig into the "why," develop a new hypothesis, and test it. You don't wait to be told what to do.
You are Obsessed with Details: You notice the 1-pixel misalignment, the slight color banding, and the exact emotional expression of a face. You believe excellence is found in the small things.
As the YouTube Thumbnail Designer, you are the chief visual storyteller responsible for our brand's first impression. You are the single most important factor in a viewer's decision to click, responsible for creating world-class, high-CTR thumbnails that stop the scroll and drive views.
You will work directly with our team to package every video, ensuring the thumbnail and title work together to tell an irresistible story.
You will be responsible for the entire thumbnail design process, from creative conception and A/B testing to analyzing performance. Constant growth in click-through-rate (CTR), creative execution, and quality is what you’ll be measured by.
Own the entire thumbnail design process, from concept to final design, for all long-form YouTube content across both brands.
Lead a rapid-fire A/B testing process, constantly iterating on designs and analyzing performance data to understand why one thumbnail beats another.
Constantly research and analyze YouTube trends, competitor designs, and audience psychology to keep our thumbnails ahead of the curve and optimized for clicks.
Objective 1: Re-design our entire thumbnail process and look across Johnny Chang Live and Unlearned Wisdom YouTube channels.
Key Result:
1.) Achieve a 100% on-time delivery rate for all thumbnails, delivering 2-3 high-quality variations per video, after an initial 1-week ramp-up period.
Objective 2: Measurably improve thumbnail + title performance.
Key Results Example:
1.) Contribute to a 15% increase in the average Click-Through Rate (CTR) on new videos by the end of 90 days.
Great Result: 15% increase in CTR.
Exceptional Result: 25% increase in CTR.
We will work on setting the first 3-month goal together
Objective 3: Become a self-sufficient leader of the title & thumbnail process.
Key Result:
1.) Proactively identify and execute 2-3 new design styles or A/B tests (e.g., new text treatment, color palette, or emotional expression) that becomes a new "winning" format for the channel.
End-to-End Thumbnail Design: Own the design of 2-3 high-CTR thumbnail variations for every long-form video, ensuring they are compelling, on-brand, and delivered on time.
A/B Testing & Analysis: Run all thumbnail & title A/B tests using YouTube's built-in feature. Analyze the data and deliver a weekly "CTR Report" to the Head of Content on what's working, what's not, and why.
Creative Packaging Strategy: Go beyond just executing. Actively participate in content brainstorming, advising on how to "package" a video (title + thumbnail) for maximum impact before it's even filmed.
Asset & Template Management: Meticulously organize all project files, source images, text styles, and templates in our systems (ClickUp, Frame.io, DropBox).
Competitor & Trend Research: Constantly monitor the YouTube landscape, screenshotting and analyzing top-performing thumbnails from other creators to bring new ideas to the team.
Collaborative Revisions: Work directly with the team to receive and execute feedback efficiently and with a positive, solutions-oriented attitude.
God Above All else: You’re keen on growing spiritually.The Gospel and God guide every business decision, ensuring that all actions progress the Kingdom.
200% Accountability: OVER COMMUNICATE. Every team member must complete their commitments or communicate proactively. If there ever is the lingering thought that something isn't getting done, it means you or your team isn’t communicating enough.
Sense of Urgency: You move with purpose and speed without sacrificing quality. You don't wait for perfect conditions, you take action, iterate, and improve along the way. When opportunities arise or problems surface, you address them immediately rather than putting them off. Time is precious, and you treat it that way in everything you do.
Come with solutions, not problems: You were placed in your role because we believe you can run it best. Be a leader and use every resource and tool available to you to get things done. Create solutions to problems, instead of asking for constant help.
Attention To Detail: You’re obsessive and pay attention to the little things. Greatness comes from consistency compounded over time. You like turning over every stone when it comes to learning or problem solving. You’re always 2 steps ahead.
3+ years of professional experience as a YouTube Thumbnail Designer.
Must provide a portfolio of YouTube thumbnails with verifiable proof (screenshots of CTR, A/B test results) of your impact on channel performance.
You must understand the science of a YouTube thumbnail and have proof of your direct impact to CTR/views for YT videos.
Expert-level proficiency in Adobe Photoshop. Real graphic design fundamentals (composition, color theory, typography, masking, lighting) are essential.
Is NOT fully dependent on AI tools
Innate understanding of YouTube analytics,
particularly CTR and how it relates to audience psychology.
Must be proficient in the following:
Adobe Photoshop (Expert)
ClickUp (or similar PM tool)
Google Drive & G-Suite
Must have a deep knowledge of the YouTube platform and what makes viewers click.
You are concerned about when work ends.
You have never made YouTube thumbnails before
You have no proof of how your thumbnails have directly impacted CTR & views
You need lots of hand-holding & are bad at time management.
You are not great at communicating across a team
You have never done this role before and think you can accomplish this based on “work ethic” or “similar experience”
You prefer comfort over growth (we all work extremely hard).
Phase 1 -Trial period: We will agree to a “per-thumbnail” cost.
If you work great with the team, we can move to a retainer: $1500 - $3000 a month depending on workload.
There is plenty of room to go up if we give you more work.
Please follow all the steps on the application page.
Make sure that you include undeniable proof that you have made high-performing YouTube Thumbnails and that you truly understand the analytical science behind thumbnails.
Please show us your A/B testing, titles skills, and direct proof on how you effected the CTR of videos.
Ultimately, we want to see that you've already done this type of job at the highest level.
If your experience is not made clear in your application submission or if you are unable to clearly show your expertise in creating specifically YouTube thumbnails, we will politely pass over your application quickly.
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