Website Design Architect

Here is a Loom video from the Founder explaining this role (In the video I refer to the position as Marketing Funnel Architect, which was the previous title): https://www.loom.com/share/5f716137d7ea47e0bf4249331a282f95?sid=3daad77c-cb24-4716-88fa-e2d6f26d9c9e

Our clients don’t have the most resources. Often they don’t have a single in-house marketing person. And they are competing against bigger and better-resourced competition. They are the underdogs. It is our job to find innovative, creative, and smart ways to help them outmaneuver the competition. Our clients are small service businesses in a variety of industries (from IT services to pest control).

We're looking for someone who thrives a fast-paced environment with high standards and a lot of autonomy. You'll spend a lot of your time building out low-fidelity mockups (UX, CRO, copywriting). When you start, you'll take over website design projects that are mid-project, and will move quickly to wrap those up.

As you get familiar with the process, you'll be responsible for making our website design process more effective (improve conversion rate of client sites) and more efficient (reduce time to create websites). You'll also be tasked with improving client sites post-launch. As we learn what works for one client, we can roll those learnings out to other clients.

We will double our team size this year and expect to double again next year, so you have a lot of room to grow with us–in fact, we're looking for someone who is ambitious and wants to grow.

What You’ll Own:

Web & Funnel Strategy

Architect conversion-first websites
Map out user flows that align with real customer behavior and intent

Copy & Messaging Strategy

Write copy that converts
Develop messaging frameworks and wireframes to guide design
Use VOC, research, and performance data to make smart messaging decisions

Wireframing & Creative Briefing

Build low-fidelity wireframes to show layout, copy placement, and flow
Collaborate closely with designers to bring your vision to life
Ensure every element has a job (and fluff gets cut fast)

Conversion Rate Optimization

Analyze performance, run A/B tests, and implement what’s working
Use tools like Microsoft Clarity and Google Analytics to find drop-off points
Bring a testing mindset to everything—optimize relentlessly

SEO Integration

Work with our SEO lead to align page structure and copy with search intent
Balance visibility and conversion with smart keyword placement and internal linking

Strategy

Long-term, create and improve three high-converting template website designs that we can re-use with clients.

Bonus Points if You’re Familiar With:

WordPress (for building or tweaking live sites)
Elementor (the main WP theme we use)
Figma (the platform our design team uses)
Microsoft Clarity and GA4 (for behavior analysis, heatmaps, etc.)
Google Tag Manager (for tracking and analytics deployment)
HTML, CSS, Javascript (so you can work more effectively with the dev team)

You don’t have to be a power user in all of these—but if you’ve played in these sandboxes before, you’ll hit the ground running.

Tools at your disposal...

Google Workspace (Docs, Sheets, etc)
Asana
Notion
Zoom
Slack
WordPress
Make.com / Zapier
Ahrefs
ChatGPT
Open AI GPT4 API
A development team
A design team

A taste of our culture...

Thoughtful conversations

Two of our goals as a company are to mitigate risk and improve the odds of success. In order to do that we need to be able to engage in honest and thoughtful conversations.

The framework for accomplishing this is called exploratory thought. Our conversation pillars are:

A focus on accuracy and truth-seeking
Accountability (be ready to back up your claims)
Openness to a diversity of ideas

A commitment to this framework is a commitment to thoughtful disagreement. Disagreement is uncomfortable but it is necessary in order to optimize our decision-making.

The best ideas have to win.

Speed over perfection

Moving fast is how we learn fast. Perfectionism kills speed, and we do not care for it here.

Empathy and kindness

We must take an empathetic approach when interacting with our team, our clients, and their customers.

With our team, go the extra mile to make things easier for others. Let them focus on what they do best.

With our clients, make no assumptions about their intentions. Kill them with kindness. If they do not get back to you with something you need, be pleasantly persistent.

Requirements

Soft skills...

Adatpable - You are ok building the plane in the air as we fly it. Being a smaller team, we don’t have perfect SOPs for everything; in some cases, we don’t have SOPs. Part of your job will be to build these out so that your job is easier the next time you do the task.

High Agency - You are resourceful. You are skeptical towards "best practices". You are a locus of control.

Curious - You must love learning.

Communicative - Quick to ask for help when necessary. If you don’t have all the information you need, or you’re not sure about something related to an assignment, you don’t wait around for someone to figure out that you’re stuck. You ask your supervisor or another teammate for help right away so that you can get started and turn your work in on time.

Efficient - You think in systems and look for ways to increase efficiencies in your work and in the company. If you find yourself doing the same task over and over again, you ask yourself, "Can this be automated or delegated?"
Technophile - You love technology and the idea of leveraging it to maximize the impact you can have is exciting to you.
Autonomous - You work well when given a high degree of autonomy, but also enjoy working with a team.
Ambitious - The idea of being on a small, scrappy, innovative team is exciting to you. You love being on a team of underdogs.

Hard skills...

Low-Fidelity Mock-Up Creation

Ability to build wireframes or content-first mock-ups using Google Docs
Clear communication through annotations and comments for design/development teams

Copywriting

Strong marketing copy skills
Ability to write persuasive, conversion-focused copy for websites and landing pages
Familiarity with using custom GPTs or AI tools to accelerate and refine writing

User Experience (UX) Principles

Understanding of UX best practices for landing pages and websites
Ability to structure content to guide user flow and improve conversions

Conversion Rate Optimization

Familiarity with Unbounce or similar tools for building/testing landing pages
Experience running and analyzing A/B tests
Understanding of metrics like conversion rate and how to improve it

SEO Awareness

General understanding of SEO best practices for web page layout and content
Ability to collaborate with SEO managers and follow guidelines

Project Handoff

Ability to deliver complete, organized materials to designers (Figma) and developers
Clear documentation and instruction formatting for design implementation

Cross-Team Coordination

Strong communication and organization skills for working with design and development
Comfort working in a collaborative and iterative review process

Data Analysis

Ability to interpret website/landing page performance data
Skill in identifying what’s working and what needs improvement based on tracking tools and analytics

Benefits