VP, Partner Development (Retail Media)

Fluent is transforming how brands and retailers monetize the checkout experience. As a VP, Partner Development, you’ll play a critical role in scaling our commerce media network by acquiring new enterprise partners—driving net-new transaction volume and unlocking new revenue streams for Fluent and our partners.

You’ll own the full sales cycle—from identifying and engaging high-potential retailers and DTC brands to negotiating terms and launching strategic partnerships. Success in this role means landing marquee merchants and helping them capture meaningful profit through personalized post-transaction offers from brands like Apple, Hulu, and Hilton.

This is a highly strategic, revenue-driving role for a seller who understands both retail media and digital performance marketing - and can speak fluently to executives on both sides.

What You'll Do

• Own new business development for Fluent’s post-transaction monetization platform -focusing on Tier 1 and Tier 2 merchants across retail, travel, DTC, and adjacent verticals.
• Build and execute a territory plan to identify, engage, and win merchant partnerships that drive transactional scale and long-term revenue.
• Map accounts and engage executive decision-makers (CMO, CDO, CRO, etc.) to align Fluent’s offering with their monetization or media strategy.
• Lead all aspects of the sales process including prospecting, needs assessment, business case development, deal negotiation, and partner onboarding.
• Collaborate cross-functionally with Product, Legal, Marketing, and Customer Success to ensure partner success and platform expansion.
• Articulate Fluent’s value proposition through the lens of commerce media: net profit per transaction, offer control, user experience, and brand alignment.
• Contribute to the development of strategic sales materials and refine positioning in this competitive market.
• Track activity and progress in Hubspot. Own and forecast an accurate, metric-driven pipeline.

Requirements

• 8+ years of enterprise sales or strategic partnerships experience, ideally in commerce media, retail media, performance marketing, or AdTech/MarTech
• Proven ability to close 7-figure deals with senior-level stakeholders at major retailers or DTC brands
• Deep understanding of the post-purchase space, retail checkout monetization, or adjacent areas (loyalty, payments, etc.)
• Commercially savvy with strong business acumen and the ability to build compelling ROI models for clients
• Polished communicator with exceptional storytelling, presentation, and negotiation skills
• Strategic thinker who can balance long-term opportunity mapping with short-term execution and deal velocity
• Self-starter who thrives in a fast-paced, high-growth environment

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $160,000 to $185,000 base, $300,000+ OTE - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.