About the role
We are seeking a bold, visionary, and results-driven VP of Marketing to reimagine and elevate our brand and marketing strategies across a diverse portfolio of SaaS products.
This role offers an exciting opportunity to shape the future of media through AI-powered solutions. You will drive measurable outcomes that align with our business goals, and drive a team of product marketers to ensure company alignment on how our solutions are positioned, communicated, and delivered to the market. The ideal candidate will possess a unique blend of strategic vision and tactical execution, with a proven ability to develop innovative marketing strategies that deliver value, enhance brand visibility, and drive sales outcomes. This role requires a strategic leader who thrives on collaboration, fosters creativity, and excels in aligning marketing efforts with sales objectives.
The right candidate is a strategic thinker and a bold innovator who thrives in fast-paced, transformative environments.
What you'll do
- Strategic Leadership
- Develop and execute a cohesive brand strategy that strengthens Futuri’s market presence. Ensure consistency in our brand messaging and visuals across all marketing channels and customer touchpoints.
- Lead initiatives to promote awareness and differentiation in competitive markets. Act as a key advocate for Futuri in the industries we serve, building relationships and positioning the company as a thought leader.
- Identify and prioritize industry events, conferences, and forums where Futuri should have a presence.
- Identify and capitalize on emerging marketing trends and technologies to maintain a competitive edge.
Sales Enablement
- Partner with sales leaders to co-create tools, resources, and campaigns that directly impact sales performance and pipeline acceleration.
- Develop Account-Based Marketing (ABM) strategies for high-value accounts to drive revenue and deepen customer engagement.
- Leverage customer insights and analytics to ensure campaigns are tailored to audience needs and sales objectives.
Team Leadership and Collaboration
- Build, mentor, and manage a high-performing marketing team across multiple business units to ensure alignment with strategic objectives.
- Collaborate with customer success and product teams to design campaigns that drive product adoption, retention, and upsell opportunities.
- Collaborate with product development to ensure seamless integration of marketing strategies.
Campaign Development and Execution
- Design and execute lead generation strategies that attract, engage, and convert prospective customers.
- Leverage digital marketing, content creation, and targeted campaigns to drive high-quality leads to the sales team.
- Monitor and optimize lead generation efforts through detailed analytics and performance metrics to maximize impact.
- Ensure consistent messaging and branding across all marketing channels and customer touchpoints.
Performance Metrics and Reporting
- Develop KPIs that link marketing performance directly to business outcomes, presenting insights and recommendations to executive leadership regularly.
- Meet with and provide regular performance updates to executive leadership, highlighting key insights and recommendations for improvement.
- Allocate resources efficiently to maximize impact across campaigns, lead generation, and brand initiatives.
Qualifications
- Proven ability to lead bold, strategic initiatives that disrupt markets and drive significant growth.
- 8+ years in marketing with at least 3 years in a leadership role, preferably in SaaS.
- Proven ability to develop strategies backed by data and analytics to drive sales and customer engagement.
- Demonstrated success in creating innovative marketing strategies that deliver value and enhance brand visibility.
- Proficiency in marketing technologies such as HubSpot, Salesforce, and analytics platforms.
- Deep understanding of SEO, digital marketing principles, and lead generation best practices.
- Strong presentation and storytelling skills, with the ability to inspire internal teams and external audiences.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
- Experience working cross-functionally with sales, product, and customer success teams to align marketing strategies with business objectives.
What We Offer: We provide competitive compensation (commensurate with experience), excellent benefits, including health, dental, and vision insurance, a generous FTO policy, flexible remote work and a 401(k) retirement plan with company match. Futuri is an Equal Opportunity Employer.