VP of Growth Marketing

You will define and lead the end-to-end growth strategy, building scalable systems that drive efficient customer acquisition and long-term retention. This includes designing growth playbooks, leading performance marketing execution, and optimizing the full customer funnel from first touch to repeat purchase.

• Build and continuously evolve scalable growth systems across paid, organic, affiliate, and partnership channels
• Own paid acquisition strategy and performance across Meta, Google, YouTube, TikTok, and emerging platforms
• Oversee significant media spend while optimizing toward profitability and contribution-based metrics, not vanity ROAS
• Lead creative strategy and systems for high-performing ad production, UGC pipelines, and messaging frameworks
• Develop founder-led and organic growth systems, including funnels, lead magnets, and content-driven acquisition loops
• Design and optimize offers, funnels, landing pages, and CRO initiatives to improve conversion, AOV, and acquisition efficiency
• Build and scale retention strategies focused on subscription growth, churn reduction, and LTV expansion
• Lead and develop a high-performing growth team across paid, retention, creative, and partnerships functions
• Partner cross-functionally to ensure alignment between marketing strategy, product, and brand execution

Requirements

This role requires a seasoned growth leader with deep expertise in direct-to-consumer marketing, performance systems, and subscription-based business models. You should be equally comfortable setting strategy and diving into execution details across channels, creative, and analytics.

• 6+ years of experience in DTC eCommerce growth, ideally within CPG or subscription-based businesses
• Proven track record of building scalable, repeatable growth systems across acquisition and retention
• Strong leadership experience managing cross-functional marketing teams and external partners or agencies
• Deep expertise in paid media scaling, customer acquisition efficiency, and advanced performance marketing metrics
• Strong creative strategy capability, including ad concepting, messaging frameworks, and CRO best practices
• Hands-on experience with Shopify ecosystems, tools, and integrations
• Strong analytical skills, including modeling LTV, CAC, ROAS, and cohort performance
• Familiarity with attribution tools and incrementality testing platforms (e.g., MMM or multi-touch attribution systems)
• Strong understanding of retention marketing, subscription optimization, and lifecycle strategy
• Ability to operate in fast-paced, remote, low-ego environments with high ownership and accountability

Benefits

• Competitive executive-level compensation package
• Performance-based incentives tied to growth outcomes
• Fully remote work environment (US-based)
• High autonomy in shaping growth strategy and execution
• Opportunity to build and lead a full growth organization from the ground up
• Work with a mission-driven brand focused on health, nutrition, and sustainability
• Fast-paced, entrepreneurial culture with strong ownership and impact visibility
• Collaboration with experienced founders and cross-functional teams