VP, GM of Events Agency

Mission: Essence of the Job

As the VP, GM of Events Agency at BoomPop, your mission is to lead and scale a world-class Event Planner organization. This team will grow to 40+ by the end of the year. You will hire, manage, develop, and coach people managers and the team to be world-class at client sourcing, booking & executing events of all sizes, all around the world.

The Event Agency’s’ mission is to plan, coordinate, and execute a diverse range of events with exceptional customer service, unwavering adaptability to changing client needs, and a strong focus on meeting or exceeding internal sales and event margin goals. They will play a crucial role in creating memorable experiences that showcase our products and services while contributing to the overall growth and success of BoomPop.

Top 3 Priorities:

1. Lead, scale, and coach a world-class Events Agency team to 40+ people, implementing structured hiring, onboarding, and training programs that support autonomy, high performance, and exceptional customer service across all event sizes and types.
2. Streamline internal operations by defining clear swimlanes across sales, marketing, supply, and product, improving process efficiency and enabling the team to consistently deliver high-quality events while maintaining an NPS of 80+ and achieving margin targets.
3. Own and execute the long-term strategy to establish BoomPop as a category-defining leader in group events, driving KPIs, informing the product roadmap, and ensuring best-in-class client experiences for top-tier enterprise accounts.

Within 30 days:

You will have a clear understanding of BoomPop’s business equation, short and long term goals, our success KPIs, and have gotten to know the entire events organization. You will have identified our strengths & opportunities for improvement, kicked off recurring continual training programs, and have taken ownership of P&L responsibility as well as core processes

Within 60 days:

You will have worked with your leadership team to determine how to streamline and optimize your internal operations without compromising on quality or user NPS. You’ll have made a material impact on our onboarding and training programs, and established clear swimlanes with the demand (sales and marketing) and supply (hotels, vendors) part of our businesses. You’ll be plugged into our product iteration and feedback cycles, and our number 1 source of “input” for product features.

Within 90 days:

You will have become the company’s go-to authority on event execution. You’ll have nailed your hiring plan for the next 12 months, the KPIs that matter and your plan to hit those numbers, and your team will be executing on that plan. You’ll have informed our strategy on how we can grow & scale BoomPop to be a household name in the event industry. The team is better off with your leadership & training. :)

Competencies

• Organization and planning. Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities.
• Analytical skills. Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
• Strategic thinking/ visioning. Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive analysis of current and future trends.
• Ability to hire A Players. Sources, selects, and sells A Players to join a company.
• Ability to develop people. Coaches people in their current roles to improve performance, and prepare them for future roles.

What you'll do

• Team Management
• • Manage a team of people managers & one of the largest organizations within BoomPop
  • Manage department hiring, training, & scaling. We have ambitious growth goals & this role is critical in helping us get there
  • Empower your team to do their best work. We are not micro-managers. We encourage the team to take autonomy and solve their own problems 💪 
  • Ability to barbell your strategic thinking: maintain a high level business understanding while diving into the weeds and details as needed as the team grows. We don’t ask anything of the team that we don’t do ourselves. We hold ourselves to the highest standard, so that we are role models to our teams. Hashtag servant leadership

• Event Management & Customer Obsession
• • You are expected to bring industry shortcuts and cheat-codes with you to the job! :) You’ll guide the team, and handle escalations, and work with Customer Success to strategize on client retention, satisfaction, and expansion - especially for high value logos
  • • Deep knowledge of the events industry (i.e., hotels, meeting venues, etc.)
    • Experience in organizing and managing events including corporate meetings, conventions, conferences, and other large-scale special occasions
    • Experience in a client-facing role and (bonus points!) enterprise client expansion
    • Experience in overseeing large events
    • Experience in securing large partnerships with suppliers (hotels) and standardizing processes, legal, and financials

• Process & Product Optimization & Training
• • Improve & enforce our event planning process. We want to ensure it’s (near) perfect as we scale
  • Coach & train team to be world-class. We want our NPS to maintain 80+
  • Become a critical voice and influencer on product roadmap: working with the product and design teams to get the product to also be (near) perfect 🙂
  • Work closely with with the finance team to close the books for events, and carefully track revenue and margin goals

What we’re looking for:

• Bachelor’s degree or higher. Minimum 8-15 years of related experience required, 15-20yrs preferred.
• Experience managing teams. Strong interpersonal skills and sound judgment. 
• Event expertise. Strong knowledge of all aspects of event management. 
• Strategic thinking. You think big. You are ready to scale the team and build a world-class, billion-dollar organization.
• Technical ability. Ability to use & improve our product. Proficient in spreadsheets. Detail oriented.
• Highly efficient. Able to handle a large volume of work while not degrading quality.
• Proactive. Acts without being told what to do. Follows up with customers proactively. 
• Takes ownership. Takes ownership over events, clients, and team. 
• Growth mindset. Listen to team and colleagues. Solicits feedback. Iterate and improve your work and the team always.
• Enthusiastic. Willing to take on projects and challenges. Has a positive ‘can do’ attitude.
• Exceptional work ethic. Possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard.
• High standards. Expects personal performance and team performance to be nothing short of the best.
• Communication. Speaks and writes clearly and articulately without being overly verbose or talkative. Send organized messages to clients. Maintains this standard in all forms of written communication, including e-mail.
• Persistence. Demonstrates tenacity and willingness to go the distance to get something done.
• Team player. Understand the needs and constraints of the business and work towards that goal.

Benefits & Perks

• Competitive salary + equity, with tons of room for career growth
• Company sponsored 401(k)
• Generous PTO
• Paid parental leave (16 weeks paid for the primary caregiving and 4 weeks paid for the secondary caregiver)
• Flexibility to work from anywhere
• Amazing annual team-wide and department offsites
• World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
• $50/month phone stipend

Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.

Total Compensation Package; Including Benefits and Stock:

• Base: $200,000 - $250,000 a year; Depending on Experience and Qualifications
• Medical, vision, dental, life: $10,000 - $16,000 a year; Depending on Individual or Family Plan
• Equity: Our vision is to take BoomPop to the moon 🚀

Please note that this is a fully-remote opportunity. 

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

BoomPop is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. BoomPop considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

For California-based applicants: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, BoomPop will consider for employment qualified applicants with arrest and conviction records.