This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP Brand in United States.
This is a senior executive leadership role responsible for defining and scaling a bold, emotionally resonant brand within a fast-growing direct-to-consumer environment. You will shape brand vision, positioning, and storytelling while ensuring every customer touchpoint reflects a cohesive and differentiated identity. The role sits at the intersection of creativity, strategy, and performance, with direct impact on demand generation, conversion, and long-term customer loyalty. You will translate product strategy and merchandising vision into compelling narratives that drive both emotional connection and commercial outcomes. Working closely with founders and senior leaders, you will help elevate brand storytelling into a key growth engine. This is a highly visible role where creative leadership and business impact go hand in hand, within a mission-driven and community-focused culture.
Accountabilities:- Define and evolve the long-term brand strategy, positioning, tone, and creative direction in partnership with executive leadership
- Translate merchandising plans and product strategy into compelling storytelling frameworks that drive demand and conversion
- Own the end-to-end brand narrative across product launches, seasonal campaigns, and key marketing moments
- Ensure consistency of brand expression across all channels, including digital, social, paid media, and customer touchpoints
- Lead creative development across content, design, photography, video, and copy to ensure high-quality, high-performing brand assets
- Oversee integrated go-to-market campaigns in collaboration with ecommerce, marketing, and product teams
- Build and scale content and storytelling systems that support customer acquisition, retention, and multi-category engagement
- Define and monitor brand performance metrics, leveraging insights and data to optimize creative impact and strategy
- Lead influencer, PR, social, and community strategies as integrated growth and awareness drivers
- Manage and develop a high-performing creative and brand team, fostering a strong, collaborative, and performance-driven culture
Requirements:
- 10+ years of experience in brand strategy, marketing, or creative leadership within high-growth, consumer-focused environments
- Proven experience in leading brand development and creative execution in DTC or ecommerce-driven businesses
- Strong background in women’s apparel, intimates, or lifestyle brands is strongly preferred
- Demonstrated ability to build and scale brand storytelling frameworks that drive both emotional engagement and revenue growth
- Experience leading creative teams across design, copy, content, and production functions
- Strong understanding of ecommerce ecosystems, including PDP optimization, customer journey design, and conversion drivers
- Ability to combine creative intuition with analytical rigor, using data to inform decisions and optimize performance
- Proven leadership experience partnering with founders and executive teams in fast-scaling organizations
- Strong communication and storytelling skills with the ability to inspire teams and align cross-functional stakeholders
- Highly organized, process-oriented, and comfortable operating in fast-paced, high-growth environments
- Deep passion for mission-driven, community-centered brands and customer-centric storytelling
Benefits:
- Competitive compensation package with an expected salary range of $230,000–$275,000 (final offer based on experience and location)
- 100% employer-covered medical, dental, and vision insurance options, plus supplemental coverage
- Company-matched 401(k) plan up to 3%
- Generous flexible PTO policy including holidays and sick days
- Remote-first work environment with flexibility and autonomy
- Paid parental leave for eligible employees
- Monthly wellness stipend to support physical and mental well-being
- Annual company-wide offsite and team gatherings
- Employee product discounts and additional lifestyle perks
- Opportunity to play a foundational role in shaping a mission-driven, fast-growing brand.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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