Vice President, Sales (Americas)

About Firework

Join Firework – Where Innovation Meets Impact

Firework is revolutionizing connected commerce with the world’s most advanced and largest AI-powered video commerce platform, trusted by global brands and leading retailers. We bring the energy of in-store experiences online, transforming how businesses engage, convert, and build lasting customer relationships.

At Firework, you’ll be part of a high-growth, team-centric environment where innovation thrives and collaboration fuels success. Having raised over $235m to date led by investors such as the SoftBank Vision Fund 2 and operating at a global scale, we offer unparalleled opportunities to work cross-functionally, solve complex challenges, and drive meaningful impact in the future of connected digital commerce.

If you’re curious, ambitious, and energized by big ideas, Firework is the place to grow, lead, and shape the next era of online shopping—together.

Summary

We’re looking for a player/coach to lead and scale our go-to-market motion at a critical stage of growth. You’re responsible for owning revenue, building a repeatable enterprise sales engine, and expanding our footprint across enterprise brands and retailers. You’ll bring a proven track record of building and leading sales teams at AI-focused SaaS startups, with deep experience selling complex, high-value solutions to senior decision-makers. This is a hands-on leadership role - ideal for someone who can close deals, build teams, and partner closely with Product, Marketing, and Customer Success to accelerate growth. 

• Own overall revenue strategy and execution across enterprise accounts
• Build and scale a predictable, repeatable enterprise sales motion
• Define and refine sales territory, quotas, and forecasting
• Drive pipeline generation, deal execution, and close velocity
• Partner with leaders and other GTM functions on ICP definition, messaging, and demand generation

• Personally lead and close strategic, high-value enterprise deals
• Sell to senior stakeholders at commerce brands, retailers, and enterprise organizations
• Navigate complex, multi-threaded buying committees 
• Develop compelling value propositions tied to revenue, conversion, expansion, and customer experience

• Hire, develop, and lead a high-performing sales team
• Establish clear expectations, coaching rhythms, and performance metrics
• Build sales playbooks, enablement materials, and repeatable processes
• Foster a team-centric culture of accountability, ownership, and continuous improvement

• Partner with Product to inform roadmap based on customer feedback
• Collaborate with Customer Success to drive retention and expansion
• Knowledge share with other regional leaders to drive learning and a consistent world-class customer experience
• Work closely with Finance and People Ops on forecasting, planning, and compensation design
• Serve as a key voice of the customer across the organization

• Bachelor’s degree 
• 10+ years full-cycle experience in a quota-bearing sales role, including 3+ years in senior sales leadership roles. Experience with video commerce, e-commerce ecosystems, or digital experience technologies is ideal
• Proven track record selling complex high-value AI and enterprise B2B solutions to brands in a global, start-up environment; you’ve built before, not just inherited
• Demonstrated success attracting, building, and scaling enterprise sales teams in growth stage, performance-oriented environments
• Hands on, results-oriented leader who leads from the front - comfortable closing deals, jumping into calls, and unblocking for the team
• Exceptional emotional intelligence, communications, and influencing skills; must be able to present and build rapport with all levels and functions of an organization
• Deep understanding of repeatable sales discipline (forecasting, pipeline hygiene, deal inspection, enablement)
• Unconventional thinker who challenges assumptions, experiments with new approaches, and adapts quickly to ambiguous environments
• Team first; you are empathetic and no ego with high standards of excellence 

The role may be remote and we are looking for candidates based in the United States.

Compensation

The following represents the expected range of compensation for this role: The estimated base pay range is approximately $175-$200K. Other factors that impact compensation include variable pay and stock options.

The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past.  As an equal