Vice President, Product Management (CMS)

What's the role?

The Vice President of Product Management for Modern Campus CMS leads the strategy, commercial performance, and market adoption of the industry’s only web content management system purpose-built for higher education. This role goes far beyond feature delivery: it owns the CMS product line’s market position, revenue trajectory, customer outcomes, and competitive differentiation.

You will champion a market-first operating model—ensuring roadmap decisions are driven by pipeline signals, implementation friction, competitive trends, and customer usage data. You will ensure that Modern Campus CMS continues to set the standard for higher ed web content management—across accessibility, personalization, workflow governance, integrations, and multi-site deployments.

This role requires a VP who can bridge Product, Marketing, Sales, Services, and Engineering to deliver a CMS that measurably improves enrollment, retention, and staff efficiency for institutions—while achieving sustained ARR growth, high retention, and increasing market share.

Go-to-Market Ownership & Commercial Accountability

• Own the commercial performance of Modern Campus CMS (ARR, GRR, NRR, margin contribution), ensuring revenue goals are met through product improvements, pricing strategy, and successful launches.
• Drive cross-functional alignment with Marketing, Sales, and Services to position CMS as the undisputed best-in-class platform for higher ed website governance, personalization, accessibility, and scalability.
• Build and maintain a CMS pipeline visibility framework to forecast revenue impact of features such as Personalization (Instinct), Layout Builder, Calendar, Career Pathways integrations, and API-driven extensibility.
• Partner with Revenue Operations to measure sales enablement effectiveness, improve conversion by segment (e.g., central IT vs. marketing-led website governance), and refine ICP targeting based on win/loss patterns.
• Ensure product packaging and pricing accurately reflect CMS value drivers—including multi-site scalability, connector add-ons, and design services.
• Translate field feedback into actionable product insights and GTM improvements.

Market and Customer Intelligence

• Oversee primary research on higher ed website needs: personalization demand, accessibility compliance pressures, decentralization challenges, web governance maturity, and CMS replacement cycles.
• Develop a continuous voice-of-the-customer (VoC) process that integrates data from sales calls, churn reports, and product usage analytics.
• Run a structured CMS win/loss analysis program quarterly—identifying why institutions select or reject CMS during competitive evaluations with Drupal, WordPress, TerminalFour, Hannon Hill, etc.—and convert insights into roadmap and GTM updates.

Product Performance and Lifecycle Management

• Own the CMS product vision and multi-year roadmap, including innovations in low-code and AI-assisted template and page creation and editing, accessibility auditing, workflow governance, WYSIWYG advancements, connectors, and layout systems.
• Lead roadmap investment decisions to expand CMS adoption among both technical (IT, web developers) and non-technical (content editors, marketing teams) personas.
• Define product requirements via epics and user stories ensuring roadmap progress does not stall.
• Ensure Services and Support teams are fully trained on new CMS features so product managers are not pulled into support and implementation cycles.
• Establish KPIs that measure both technical adoption metrics (e.g. feature usage) and commercial outcomes (ARR, retention, competitive displacement wins, services attach rates).
• Create cross-functional accountability with Sales, Marketing, RevOps, and Services through structured planning, shared KPIs, and quarterly business reviews.
• Build and scale CMS product teams, processes, and an operating rhythm aligned to agile delivery excellence and Modern Campus values.

Key Success Metrics

• Pipeline velocity, win rate, and segment-level sales performance directly attributable to CMS product improvements and GTM alignment.
• Market share expansion vs. primary competitors.
• Improved product adoption across target segments. 
• Strong cross-functional alignment, measured by timely launches, reduced implementation friction, and sales enablement success.
• Retention improvements, especially in multi-year CMS renewals.

What you offer...

• Bachelor’s degree required; MBA strongly preferred.
• 10+ years of product management experience, including 5+ years in a Director/VP-level leadership role.
• Proven ownership of SaaS product lines with commercial accountability—preferably in CMS, WCM, digital experience platforms, EdTech, or B2B enterprise software.
• Demonstrated ability to lead end-to-end GTM processes, including launches, packaging, pricing, and sales enablement.
• Strong analytical skills, including experience with forecasting, pipeline analytics, win/loss analysis, and usage-based product metrics.
• Experience aligning product strategy to revenue objectives, market trends, and customer outcomes.
• Deep understanding of higher education or mission-driven digital experience needs strongly preferred.
• Exceptional leadership, communication, and influence across cross-functional teams.

What we offer...

• The base salary range* for this position is between $150,000-$200,000
• Remote first workplace!
• Rewards and recognition programs
• Learning and development opportunities
• The ability to make a difference every day for universities trying to grow and students trying to learn!

Only qualified candidates selected for interviews will be contacted.

What we believe...

At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates).  If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.

* Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.