This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vice President, Marketing in United States.
This leadership role offers the opportunity to shape and scale a mission-driven, healthcare-focused marketing organization at the intersection of clinical care, technology, and family-centered services. As Vice President of Marketing, you will define and execute an enterprise-wide strategy spanning brand, growth, communications, and engagement marketing, with direct impact on organizational expansion and patient access. You will lead a high-performing team while building modern, data-driven marketing systems powered by automation and AI-enabled tools. The role requires translating complex clinical and healthcare concepts into clear, compelling narratives that resonate across B2B, B2B2C, and direct-to-consumer audiences. You will partner closely with commercial, clinical, and engagement teams to drive enrollment, strengthen payer relationships, and support growth objectives. This is a highly visible executive position with strategic influence across the organization and its external ecosystem.
Accountabilities:- Define and lead the enterprise-wide marketing strategy across brand, growth marketing, communications, and engagement initiatives
- Serve as a key member of the leadership team, aligning marketing priorities with organizational mission and growth objectives
- Build, scale, and lead a high-performing marketing organization leveraging modern marketing technologies, automation, and AI-driven capabilities
- Develop and evolve a strong, consistent brand identity that reflects clinical excellence and a family-centered care model
- Translate complex healthcare delivery concepts into clear, human-centered narratives across all channels and audiences
- Oversee integrated marketing strategies across B2B, B2B2C, and direct-to-consumer segments to support growth and engagement
- Partner with commercial teams to drive pipeline growth, account-based marketing, and expansion into new markets
- Collaborate with clinical and engagement teams to develop omnichannel campaigns supporting enrollment, adherence, and patient engagement
- Build scalable, data-driven marketing funnels across digital, paid, earned, and owned channels
- Establish KPIs, dashboards, and performance frameworks to measure marketing effectiveness across all functions
- Lead strategic communications and thought leadership initiatives in collaboration with internal teams and external partners
- Ensure alignment of all marketing activities with regulatory, compliance, and value-based care requirements
Requirements:
- 15+ years of experience in marketing and communications, with strong preference for healthcare or health tech environments
- 10+ years of leadership experience managing and scaling high-performing marketing teams
- Proven success leading integrated marketing strategies across B2B, B2B2C, and direct-to-consumer models
- Deep understanding of healthcare ecosystems, including payers, providers, clinical workflows, and value-based care models
- Experience engaging Medicaid populations and underserved or vulnerable communities
- Strong background in building data-driven, technology-enabled marketing organizations
- Demonstrated ability to translate complex healthcare topics into compelling and accessible messaging
- Strong executive presence with excellent communication and stakeholder management skills
- Ability to collaborate effectively across clinical, commercial, and operational teams in a fast-paced environment
- Track record of building trust, driving alignment, and leading with accountability and empathy
Benefits:
- Competitive base salary range of $200,000–$240,000 plus annual bonus eligibility
- Employee equity purchase program (where applicable)
- Comprehensive medical, dental, and vision insurance
- Flexible spending accounts (FSA), health savings account (HSA), and dependent care options
- 401(k) plan with 4% company match, vested immediately
- Employer-paid short- and long-term disability coverage
- Life insurance coverage equal to one year of salary
- 20 days of PTO, 10 company holidays, and 2 floating holidays
- Paid parental leave
- Inclusive, mission-driven culture focused on collaboration, innovation, and impact
- Flexible work environment supporting work-life balance and professional growth
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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