Talent Brand & Marketing Program Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Talent Brand & Marketing Program Manager in the United States.

This role sits at the intersection of employer branding, recruitment marketing, and strategic storytelling, with a mission to shape how a leading education organization is perceived by top talent globally. You will own the candidate-facing brand narrative, translating complex product innovation and mission-driven work into compelling content that attracts high-quality, passive candidates. Acting as both strategist and marketer, you will design full-funnel talent attraction campaigns spanning digital, social, campus, and career site experiences. The role requires a blend of creativity and analytical rigor, ensuring brand storytelling is both emotionally resonant and performance-driven. You will partner closely with senior leadership to position internal experts as industry voices and elevate the organization’s presence in competitive talent markets. This is a high-impact role focused on building scalable, data-informed talent marketing systems that shape long-term hiring success.

Accountabilities:

Own and evolve the global Employer Value Proposition (EVP), ensuring consistent and compelling storytelling across all candidate touchpoints and talent segments.
Design, launch, and optimize multi-channel recruitment marketing campaigns across digital, social media, campus, and paid talent platforms to attract passive and early-career talent.
Lead the transformation of career site experiences from static listings into dynamic, personalized, and conversion-focused candidate journeys.
Develop high-impact content strategies and creative assets tailored to key talent personas, including engineering, product, and early-career populations.
Partner with executive leaders to build their digital presence and position them as thought leaders in education and technology.
Manage full-funnel performance measurement, analyzing campaign effectiveness, conversion rates, and candidate engagement to optimize talent acquisition outcomes.
Collaborate cross-functionally with Talent Acquisition, Operations, Legal, and Creative teams to ensure alignment between employer brand promise and candidate experience execution.

Requirements

This role requires a strong blend of marketing expertise, storytelling ability, and analytical thinking, along with the capacity to influence stakeholders across a complex organization. The ideal candidate is both a strategic thinker and hands-on operator who can translate brand vision into measurable talent outcomes.

5+ years of experience in talent branding, recruitment marketing, employer branding, or related fields (or equivalent combinations of education and experience).
Proven experience developing and managing global Employer Value Propositions and end-to-end talent marketing strategies.
Strong background in multi-channel campaign development, including paid media, social platforms, and campus recruitment marketing.
Analytical skills with the ability to measure funnel performance, interpret campaign data, and present insights to leadership.
Experience working with careers site platforms and recruitment marketing tools such as LinkedIn Campaign Manager or programmatic job advertising platforms.
Strong communication and storytelling skills with the ability to create compelling narratives for diverse talent audiences.
Demonstrated ability to influence cross-functional teams and senior stakeholders without direct authority.
Digital-first mindset with understanding of social and community-driven engagement strategies.

Benefits

Annual salary range: $90,000 – $110,000.
Eligibility for an annual discretionary bonus based on individual and company performance.
Comprehensive health insurance including medical, dental, vision, and mental health support.
401(k) retirement plan.
Paid time off, parental leave, and paid holidays.
Basic life insurance and disability coverage.
Access to professional development programs and career growth opportunities.
Flexible work culture with hybrid and remote options depending on role requirements.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Talent Brand & Marketing Program Manager

Requirements

Benefits

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