<hr><p><strong>JOB TITLE: </strong>UX Design Principal </p><p>We are looking for a <strong>UX professional</strong> with deep capabilities in <strong>user research, design thinking, rapid prototyping, and visual design</strong>, with strong proficiency in <strong>Figma</strong>. The ideal candidate will drive end-to-end user experience activities—from discovery and insights generation to prototyping and supporting implementation with developers and product managers. This role requires a balance of analytical research skills, creative design craft, and collaborative execution.</p><p><strong>Key Responsibilities</strong></p><p><strong>UX Research</strong></p><ul><li>Plan and execute <strong>qualitative and quantitative research</strong> methods including interviews, usability testing, diary studies, A/B tests, heuristic evaluations, and surveys.</li><li>Synthesize research findings into <strong>insights, personas, journey maps, and design recommendations</strong>.</li><li>Advocate for user-centered decision-making and ensure insights directly influence product strategy.</li></ul><p><strong>Design Thinking & Problem Framing</strong></p><ul><li>Facilitate and contribute to <strong>design thinking workshops</strong>, ideation sessions, and cross-functional problem-solving activities.</li><li>Translate complex or ambiguous challenges into structured frameworks such as <strong>user journeys, opportunity maps, and concept models</strong>.</li><li>Communicate problem framing and solution rationale clearly to diverse stakeholders.</li></ul><p><strong>UX Prototyping & Visual Design</strong></p><ul><li>Create <strong>wireframes, interaction flows, high-fidelity prototypes, and visual UI designs</strong> using Figma as the primary tool.</li><li>Rapidly iterate prototypes to validate user needs and test usability early in the development lifecycle.</li><li>Ensure visual designs follow branding guidelines, accessibility standards (WCAG), and design-system principles.</li></ul><p><strong>Collaboration With Product & Engineering</strong></p><ul><li>Work closely with product managers to define user needs, business goals, feature requirements, and success metrics.</li><li>Partner with engineering teams to translate designs into <strong>implementable specifications</strong>, provide design documentation, and support during development.</li><li>Perform <strong>design QA</strong> to ensure the final product matches the intended user experience and visual quality.</li></ul><p><strong>Required Qualifications</strong></p><ul><li>5–7 years of experience in <strong>UX research, UX design, or interaction design</strong> (adjustable by level).</li><li>Strong proficiency in <strong>Figma</strong> for wireframing, prototypes, design systems, and UI design.</li><li>Demonstrated experience conducting user research and translating insights into product decisions.</li><li>Solid command of interaction design principles, visual hierarchy, responsive design, and usability principles.</li><li>Experience working in <strong>Agile</strong> and collaborating with product managers, engineers, and cross-functional partners.</li><li>Strong communication and storytelling skills, able to present concepts at varying levels of fidelity.</li></ul>