Sr. Product Marketing Manager, IT

NETGEAR Business is seeking a Senior Product Marketing Manager, IT, to join our team. As a leader for over 25 years in the networking industry, we are committed to driving excellence and delivering exceptional products that delight our customers. Our ideal candidate is a seasoned professional with a proven track record in business networking. 

This Senior Product Marketing Manager role involves not only strategic oversight but also a deep understanding of the technological landscape. This position requires a dynamic individual who can bridge the gap between technical product features and market solutions. The Senior Product Marketing Manager plays a crucial role in shaping the product's market perception, driving adoption, and ultimately contributing to the overall growth and success of the company. This Senior Product Marketing Manager will be responsible the creation of content for the IT solutions market, targeted at end users and channel partners. This is a hybrid role, expected to be onsite 3 days a week in our San Jose HQ.

Responsibilities:

Market Analysis and Research 

• Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape. 

• Develop actionable insights and recommendations based on market research.

Go-to-Market Strategy

• Design and implement effective go-to-market strategies to drive product launch and growth. 

• Collaborate with cross-functional teams to ensure alignment and successful execution. 

Product Positioning and Messaging

• Create compelling product positioning and messaging that resonates with target audiences. 

• Ensure consistency across all marketing channels, regions, and materials. 

Content Creation

• Develop high-quality content for various marketing channels, including website, social media, and email campaigns. 

• Ensure content aligns with brand guidelines and marketing objectives. 

Sales Enablement 

Develop and deliver sales enablement tools and materials to support the sales team. 

Cross-Functional Collaboration 

• Work closely with product line management, sales, and other relevant teams to align marketing efforts with business goals. 

• Facilitate effective communication and collaboration across departments. 

Customer Insights 

• Gather and analyze customer feedback to inform product development and marketing strategies. 

• Utilize insights to improve customer satisfaction and enhance product offerings. 

Campaign Management 

• Plan, execute, and optimize marketing campaigns to drive brand awareness and lead generation. 

• Measure and analyze campaign performance to identify areas for improvement. 

Performance Tracking

• Monitor and report on key performance metrics to evaluate the effectiveness of marketing efforts. 

• Utilize data-driven insights to optimize marketing strategies and achieve objectives. 

Thought Leadership 

• Establish and maintain thought leadership within the industry through content, speaking engagements, and networking. 

• Stay current with industry trends and best practices to inform marketing strategies. 

Qualifications 

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 

• Minimum of 7 years of experience in Product Marketing in the IT market. 

• Experience working for a leading business networking company is highly required. 

• Proven track record of successfully launching and marketing IT solutions. 

• Excellent writing, communication, presentation, and analytical skills. 

• Ability to travel up to 10%. 

• Self-motivated, results-oriented, and able to work in a fast-paced environment. 

Company Statement/Values:  

At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.  

We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. 

We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. 

NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.