Sr. Field Marketing & Events Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Field Marketing & Events Manager based in United States.

This role owns the field marketing engine for North America, turning high-impact events and regional campaigns into measurable pipeline growth. You will be responsible for building and executing a full-spectrum field strategy that includes trade shows, executive dinners, partner activations, and regional demand generation programs. The position operates at the intersection of marketing and sales, requiring close collaboration with revenue teams to ensure every initiative is tied to pipeline outcomes. It is a highly autonomous, senior-level role for someone who thrives in fast-paced, growth-oriented environments and knows how to translate brand presence into commercial impact. You will also play a key role in shaping how field marketing scales globally, bringing structure, creativity, and operational rigor to every program.

Accountabilities

In this role, you will own the North America field marketing strategy and execution, ensuring all events, campaigns, and partner initiatives drive qualified pipeline and support sales objectives. You will manage end-to-end event execution while also building regional demand generation programs and strengthening alignment between marketing and sales teams.

Own and execute the North America field marketing calendar, including trade shows, hosted events, dinners, and partner activations
Identify and prioritize high-ROI event and regional marketing opportunities across key markets and industries
Manage full event execution including logistics, vendors, booth strategy, staffing, and post-event follow-up
Build and scale regional demand generation campaigns across digital and partner channels
Partner with Sales leadership to align field activities with pipeline goals and revenue priorities
Track, analyze, and report on event and campaign performance, ensuring strong attribution and ROI visibility
Develop co-marketing initiatives with strategic partners to expand regional reach and pipeline contribution
Create tight feedback loops between Sales, Product Marketing, and Demand Generation to optimize field strategy

Requirements

This role requires deep experience in B2B field marketing within high-growth SaaS or tech-enabled environments, with a strong focus on pipeline generation and event-driven demand creation. You should bring both strategic thinking and hands-on execution capability, along with strong collaboration skills across Sales and Marketing teams.

7–10 years of marketing experience, including 4+ years in field or regional marketing roles in North America
Proven success building and scaling field marketing programs that generate measurable pipeline
Strong expertise in event marketing including trade shows, executive dinners, and hosted experiences
Experience working closely with Sales teams and supporting shared pipeline or revenue targets
Strong understanding of demand generation principles and multi-channel campaign execution
Excellent project management skills with ability to run multiple concurrent initiatives
Data-driven mindset with strong reporting, attribution, and performance analysis skills
Experience with tools such as Salesforce, HubSpot or Marketo, and event marketing platforms
Familiarity with ecommerce, logistics, or SaaS environments is a strong plus

Benefits

Competitive compensation aligned with senior-level field marketing roles
Opportunity to own a high-impact regional marketing function with direct pipeline influence
Fully remote work flexibility within the United States
High-growth environment with strong exposure to Sales and executive leadership teams
Opportunity to shape global field marketing strategy as the organization scales
Collaboration with leading brands in ecommerce and commerce enablement ecosystems
Fast-paced, ownership-driven culture with high autonomy and accountability
Career growth opportunities in a rapidly expanding organization

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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Sr. Field Marketing & Events Manager

Requirements

Benefits

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