At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
LillyDirect, launched in January 2024, is an innovative, industry-first healthcare experience crafted to support and empower patients on their care journey. LillyDirect works to improve access to care, reduce healthcare costs, and provide coordinated support to enable better outcomes for people living with chronic disease. Since launch, we’ve seen rapid growth—signaling the significant unmet needs of people navigating the complexities of the U.S. healthcare system.
We are seeking a high-performing, strategic, and action-oriented leader to serve as Sr. Director, Consumer Product Experience, US LillyDirect! This role will lead the strategy, prioritization, and optimization of our consumer-facing product experiences, bringing to life high-impact features, content, and journeys that engage new and existing consumers, healthcare providers, and caregivers while helping patients achieve better health outcomes.
The ideal candidate has deep experience building and scaling consumer experiences within highly regulated, complex environments. You bring a solid base in e-commerce funnel design and optimization, coupled with the ability to navigate large matrixed organizations and drive cross-functional execution. You are proficient in human-centered design and thrive in collaborative environments—working closely with design, engineering, BI&A, and consumer research partners.
As Senior Director, you will have responsibility for the consumer experience for U.S. LillyDirect, collaborating with global platform, engineering, design, and analytics teams to deliver seamless, high-performing digital-first, human when needed, journeys. You will craftS the consumer experience strategy, define success metrics, and drive the execution of features and functionality that serve people throughout their healthcare journey.
You will:
Lead the end-to-end strategy for the U.S. LillyDirect consumer product experience—focusing on engagement, activation, conversion, sentiment, content, and functionality, including close collaboration with marketing teams and integration with CMS and digital campaign tools.
Design and optimize e-commerce funnels that support decision-making, prescription processing and access, and consumer services, using experience with validated performance frameworks and test-and-learn approaches.
Define and evolve personalized consumer journeys—mapping both happy and unhappy paths to guide experience design, identify performance gaps, prioritize enhancements, and measure the impact of change over time.
Create and maintain key product artifacts including product intent documents, briefs, and concept documents that articulate the strategic purpose, scope, and intended outcomes of project/work initiatives.
Report on the impact of work using data-driven narratives that inform leadership and stakeholders of results, shifts in direction, and the rationale behind product decisions.
Partner with global platform and technology teams to conceptualize, test and implement scalable, enterprise-grade technology solutions while ensuring local experiences are fast, usable, delightful, and effective.
Collaborate cross-functionally with design, engineering, analytics, legal, marketing, and operations to translate strategic goals into actionable roadmaps.
Own the product experience roadmap backlog—prioritizing based on business impact, technical feasibility, and consumer insights.
Define clear product requirements and user stories for complex, integrated systems, ensuring technical teams can implement with clarity.
Build and monitor KPIs aligned to North Star metrics, and success metrics using data to guide decision-making and developing clear frameworks that connect experience performance to outcomes such as conversion, retention, and revenue.
Champion a human-centered, test-driven approach using tools like UserTesting, Amplitude, A/B testing, and usability studies—with an emphasis on conversion rate optimization and continuous performance improvement.
Identify and implement new solutions, capabilities, or third-party integrations that improve the user experience and business outcomes.
Represent the US LillyDirect consumer product experience at across the organization securing alignment across cross-functional partners and driving momentum behind strategic priorities.
You’ll report to the AVP – Product & Consumer Experience, U.S. LillyDirect, alongside the Product and Consumer Experience team, and work closely with global digital platform teams, engineering, UX/design, data and analytics, and external vendors.
Bachelor's degree
10+ years in digital product management, digital experience, or e-commerce leadership roles
Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.
Proven success delivering complex, integrated consumer digital and e-commerce experiences
Strong background in agile development, human-centered design, and experimentation frameworks
Demonstrated ability to lead directly and through influence cross-functional teams in large matrixed organizations
Experience developing personalized, segmented consumer experiences that adapt to consumer needs, conditions, or behaviors
Demonstrated understanding of accessibility standards (e.g., WCAG, ADA) and a track record of designing inclusive digital experiences
Experience mentoring, developing, or managing high-performing cross-functional teams
Familiarity with regulatory review processes (e.g., legal, medical, regulatory) and experience delivering compliant digital experiences in highly regulated industries
Fluency in tools such as Figma, Lucid, UserTesting, and other product design or analytics platforms
A strategic problem solver with a bias for action and a drive to simplify complex challenges
Strong preference for position to be Indianapolis-based
Location: Indianapolis / Remote
Travel: ~25%
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.
Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is
$150,000 - $220,000Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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