Sr. Demand Generation Manager (Remote - US)

This position is posted by Jobgether on behalf of Informed K12. We are currently looking for a Sr. Demand Generation Manager in the United States.

Are you ready to lead and execute high-impact marketing campaigns that fuel measurable pipeline growth? This strategic role calls for a seasoned demand generation professional who thrives in a fast-paced B2B SaaS environment. You’ll take full ownership of lead and pipeline targets, running ABX programs, managing campaigns across digital channels, and delivering meaningful contributions to revenue. Collaborating cross-functionally with sales and operations, you’ll play a critical role in the organization’s growth phase. This is a high-autonomy position for someone eager to build, innovate, and drive results in a mission-focused setting.

Accountabilities:

• Design and launch integrated demand generation campaigns using email, paid media, content, events, and ABX strategies to drive qualified leads and meetings.
• Own and execute marketing for ~40 annual events and conferences in partnership with sales and marketing teams, ensuring high-quality messaging and ROI.
• Manage paid digital efforts across Google Ads, LinkedIn, and content syndication, continuously measuring and optimizing performance.
• Partner with Sales, RevOps, and BDR teams to refine lead scoring, pipeline velocity, attribution models, and forecasting.
• Deliver detailed reporting and performance analysis to marketing, sales, and leadership teams, using insights to guide strategic pivots.
• Supervise a Senior Manager and marketing operations contractor, supporting team development and operational efficiency.
• Stay informed on B2B marketing innovations and trends while applying market intelligence and customer insight to improve campaign effectiveness.
• Demonstrate deep understanding of K-12 buyer personas, education industry dynamics, and product-market fit.

Requirements

• 6–8 years in demand generation roles, with startup experience and a strong track record of contributing to pipeline and ARR growth.
• Expertise in developing and executing multi-channel campaigns and ABX programs from the ground up.
• Strong communication skills and the ability to adapt messaging across landing pages, emails, and digital ads.
• Analytical mindset with proven experience in performance monitoring, reporting, and data-driven decision-making.
• Comfortable leading projects across small teams, meeting deadlines, and navigating shifting priorities.
• Proficiency with tools like Hubspot, Salesforce, and other marketing automation platforms.
• Bonus if you’ve led teams, worked in EdTech or early-stage vertical SaaS, or have experience with K12 procurement cycles.

Benefits

• 100% employer-covered healthcare for employees and 35% coverage for dependents
• Unlimited PTO with a flexible, trust-based policy
• Monthly productivity allowance for co-working spaces, coffee shops, or work-related expenses
• New hire stipend for remote office setup
• Monthly Wi-Fi reimbursement
• Annual stipend for home office supplies
• Annual skills development stipend (after 1-year tenure)

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile is evaluated through our advanced AI screening process to ensure a fair and efficient match.
🔍 Our AI thoroughly analyzes your resume and LinkedIn profile, evaluating your experience, achievements, and skills.
📊 It compares your profile against the job’s requirements and success factors to calculate your match score.
🎯 The top 3 candidates with the highest scores are automatically shortlisted.
🧠 If needed, our human team conducts a manual review to ensure no standout candidate is missed.

The process is transparent, skill-based, and free from bias — focusing entirely on your fit for the role. Once shortlisted, your profile is shared with the hiring company, which will determine next steps such as interviews or assessments.

Thank you for your interest!

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