About the role
The Senior Account Manager (Sr. AM) serves as the strategic lead across a portfolio of B2B and ABM-focused campaigns, acting as a trusted advisor to clients, agency partners, and internal stakeholders.
This role owns end-to-end campaign strategy and performance, with deep involvement in programmatic activation, audience strategy, and account growth.
The Sr. AM bridges ABM strategy, audience planning, and hands-on execution, ensuring campaigns are aligned to business outcomes such as pipeline growth, account engagement, and measurable conversions.
Key Responsibilities
Client Strategy & ABM Leadership
- Serve as the primary strategic lead for B2B and ABM campaigns aligned to pipeline and revenue goals
- Develop account-based targeting strategies including company lists, job titles, and intent data
- Translate client objectives into full-funnel programmatic strategies
- Lead client conversations with executive-level clarity
- Provide forward-looking recommendations, not just reporting
Campaign Ownership & DSP Execution
- Maintain hands-on knowledge of DSP platforms
- Validate setup, targeting, and optimization strategies in-platform
- Guide audience segmentation, inventory selection, and KPI-based optimization
- Identify pacing risks, performance gaps, and optimization opportunities
Data, Insights & Measurement
- Analyze performance across DSPs, log-level data (LLD), and CRM integrations
- Leverage LLD to validate delivery, optimize supply paths, and uncover deeper insights
- Translate data into business outcomes such as pipeline and engagement
- Build ABM insights including account engagement and funnel progression
- Deliver optimization plans tied to revenue impact
Audience Strategy & Data Partnerships
- Develop B2B / ABM audience strategies using 1st and 3rd-party data
- Work with partners to source and evaluate data providers
- Assess audience quality, scale, and performance
- Activate and optimize audience segments across DSPs
- Provide guidance on segmentation and measurement frameworks
Growth, Retention & Revenue Impact
- Own account growth strategy and identify upsell opportunities
- Partner with Sales on proposals and RFPs
- Influence renewals through performance storytelling
- Expand channels, audience strategies, and measurement approaches
Operational Leadership
- Act as the quarterback across CS, Trading, AdOps, and Sales
- Build scalable workflows to improve efficiency
- Ensure clear communication and minimal execution gaps
- Escalate issues with context and solutions
Preferred Qualifications
- Demonstrated expertise in B2B marketing strategy, including experience with Account-Based Marketing (ABM) approaches
- Strong proficiency in programmatic advertising, with hands-on experience managing and optimizing campaigns
- Advanced capability in log-level data analysis to extract insights and drive performance improvements
- Experience sourcing and leveraging third-party data to inform targeting, segmentation, and campaign strategy
- Proven ability to conduct advanced campaign analysis, translating data into actionable recommendations
- Excellent executive communication skills, with the ability to present insights and strategies to senior stakeholders
- Strong cross-functional leadership experience, collaborating effectively with marketing, sales, data, and product teams
Department: Customer Success
Reports To: Associate Director / Director, Customer Success
FLSA Status: Exempt
The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job. Note Viamedia.ai may change the requirements of this position at any time at their discretion. Viamedia.ai is an equal opportunity employer.