<p><span data-contrast="auto"><strong>Harbor</strong> is seeking a <strong>Solutions Marketing Specialist</strong> to join our growing team. </span><span data-contrast="none">As a Solutions Marketing Specialist, you will play a crucial role in executing solutions marketing activities and supporting various marketing programs including partner marketing. This role works closely with cross-functional teams, including delivery teams, our client engagement team, and our technology partners to ensure that marketing efforts drive measurable growth. This position requires strong communication skills to effectively collaborate with team members, external partners, and customers. </span><span data-ccp-props="{}"> </span></p><p><span data-ccp-props="{}">This is a full-time position that can be worked from anywhere in the USA, Canada or the UK.</span></p><hr><h4><span data-contrast="none">Responsibilities:</span><span data-ccp-props="{}"> </span></h4><ul><li><span data-contrast="none">Conduct market research to identify customer needs and preferences;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Develop solutions messaging and collateral;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Promote services and partnerships via webinars, case studies, and sell sheets;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Create services messaging and positioning to differentiate Harbor from competitors;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Collaborate with cross-functional teams to ensure alignment by way of battlecards and other sales support materials;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Act as a Program Coordinator for all webinar and partner marketing programs, managing a schedule of all project activity to identify team dependencies, deadlines, critical dates, and project cross-over. </span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Market Research & Solution Marketing: Maintain an understanding of the market, clients, and how the company’s services meet client needs. This role involves gathering insights through research, shaping service messaging, and ensuring that internal teams in delivery, client engagement and marketing are aligned with market demands. The associate plays a crucial role in bridging the gap between service development and client expectations including battlecard and collateral creation and maintenance.</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Partner Marketing Coordination: Manage a schedule of all partner marketing activities including webinars, live events, joint collateral, case studies and testimonials, identifying team dependencies, deadlines, critical dates, and project cross-over. Maintain the schedule for review in regular team stand-ups to monitor execution and highlight issues, and communicate progress.</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">ABM Campaign Messaging and Content: Own the messaging and content for your personas that will be used in ABM campaigns. Work with the Insights and Content teams to develop a plan at the start of the year to build both thought leadership and solution-oriented content that can be used in ABM campaigns throughout the year. Update the content throughout the year as new insights emerge.</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Key Persona Development and Messaging: Work with the CLD Chief Growth Officer to develop vision statements, maturity frameworks, and value propositions for the GC and Head of Legal Ops personas that guide content development and market messaging. Partner with Content team to build an annual content plan for the persona(s) that ensure Harbor stays top of mind and delivers value throughout the year.</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Website Content: Own the Services and Sectors pages on the Harbor website for your assigned Personas and Service lines. Ensure those pages are optimized for SEO/AIO, and that they convey a differentiated value proposition for Harbor.</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Sales Enablement: Support collateral creation, monthly enablement session development with Delivery and Insights, RFP support etc. working as the liaison between Practice Groups and CE.</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Execute Engagement Marketing (Webinars and Live Events): Organize and host webinars for Harbor. Manage event logistics including email invitation copy, content creation with presenters and post webinar follow-up. Take the lead in content development and messaging for in-person events, working closely with Delivery, CE, and the Insights team.</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Support Colleagues: Provide support to colleagues in Marketing, Leadership and CE with ad hoc requests as needed. Look for opportunities to extend your knowledge and gain hands-on experience by pitching in.</span><span data-ccp-props="{}"> </span></li></ul><h4><span data-contrast="none">Qualifications:</span><span data-ccp-props="{}"> </span></h4><ul><li><span data-contrast="none">University degree in communications, marketing, business administration or commerce; MBA an asset but not required;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">At least 3 years’ experience working in professional services or legaltech marketing, with a focus on campaign development, content creation, partner and solutions marketing;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Campaign planning and development experience;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Webinar planning and management experience;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Collateral and sales tool development experience;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Messaging and positioning experience;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Marketing analytics and reporting experience;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Strong interpersonal and written/visual/verbal communication skills;</span><span data-ccp-props="{}"> </span></li><li><span data-contrast="none">Familiar with CRM (Salesforce.com), Marketing Automation (Pardot or similar), Web CMS, Google Analytics, Reporting tools (Power BI, Tableau), Design (Canva or similar), Copilot/ChatGPT, Webinar platforms (Zoom or similar)</span><span data-ccp-props="{}"> </span></li></ul><div class="content-conclusion"><p><strong><span class="x_ContentPasted0">About Us:</span></strong></p><p><span class="x_ContentPasted0">Harbor is the preeminent provider of expert services across strategy, legal technology, operations, and intelligence. Our globally integrated team of 800+ strategists, technologists, and specialists navigate alongside our clients – leading law firms, corporations, and their law departments – to provide essential resources and invaluable insights. Anchored in a rich heritage of deep knowledge, steadfast relationships, and mutual respect, our unwavering dedication lies in shaping the future of the legal industry and fostering enduring partnerships within our community and ecosystem.</span></p><p><em><span class="x_ContentPasted0">Harbor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, civil union status, national origin, ancestry, age, parental status, disabled status, veteran status, or any other legally protected classification, in accordance with applicable law.</span> </em></p></div>