Social Media Manager

Social Media Manager

Think of your favorite book from childhood. Got it? Great. That warm, joyful feeling you have right now—that’s what we do. Literati is a modern children’s book company focused on helping kids fall in love with reading. We make it easy to find great books through our school book fairs, school store fundraising platform, and book clubs using a unique mix of expert curation and data science. We’re on a mission to help parents ignite a love of learning and a love of life.

Role Summary

Literati is looking for an experienced Social Media Manager to join our talented, tight-knit creative team. This role will focus on creating compelling content and engagement activations across all of the major social media platforms for an audience of parents and educators.

The ideal candidate will be resourceful and proactive, even in ambiguity. We’re looking for an excellent communicator who is curious, positive, and believes in our mission whole-heartedly. To all of the passionate posters, “yes, and!” yappers, and bold bookworms—we’d love to hear from you! The salary range for this role is $70,000-$85,000 annually. This is a full-time, exempt role.

What you'll do

• Own and manage Literati's presence across all major social platforms, including Instagram, TikTok, Facebook, LinkedIn, and Pinterest—plus maintaining content on YouTube and Vimeo

• Ideate, create, and publish content—reels, carousels, and static posts—using templates and brand assets, including caption writing and copy that appears in video

• Monitor, moderate, and engage with our community, responding to comments and DMs in Literati's voice

• Collaborate with the creative, book fairs, and product teams to align content with campaign calendars and key moments

• Track and report on performance across platforms using Meta Business Suite, TikTok Business Center, and Zoho Social and use those insights to refine your approach

• Pitch and occasionally manage giveaways and audience engagement activations

• Stay on top of platform trends, algorithm shifts, and emerging formats to keep our content fresh and engaging

What you bring

• 2–4 years of hands-on social media experience, ideally in-house at a consumer brand

• Fluency in content production for short-form video and carousel formats—you know what performs and why

• Comfort working in Figma with provided templates—you don't need to be a designer, but you should be confident assembling polished, on-brand assets

• Strong writing instincts—you can capture a brand voice naturally, write captions that feel human, not templated, and vary tone according to platform

• Proficiency with Meta Business Suite, TikTok Business Center, Zoho Social, and platform-native analytics

• A collaborative, communicative working style—you keep your team informed, ask good questions, and flag issues early

• Positive energy and a genuine growth mindset—you're curious, receptive to feedback, and eager to learn

• Experience with influencer marketing, giveaway partnership management, and children’s D2C or education brands are a plus.

We seek people with drive and a touch of alchemy. Even if your experience isn’t a precise match for the role, passion and prowess will always win the day in our book. And if your career has taken you to some spectacular (or spectacularly strange) places? We love a good story.

At Literati, we value the power of reading for all: anyone who dreams, anyone who wonders, anyone of any age, from any background. We are dedicated to cultivating and preserving a culture of inclusion and connectedness that sees, reflects, welcomes, and celebrates the innovation and talent of a diverse array of people.