GENERAL ROLE DESCRIPTION
Wild Alaskan Company is looking for a Social Media Manager reporting to the Director of Brand. In this role, you’ll play a pivotal role in shaping the brand presence and driving growth of the business. You’ll sit within the Brand & Innovation department (including new product development, merchandising, brand and creative).
We’re looking for a Social Media Manager who’s a storyteller with a deep passion for real food and the outdoors. This person is an expert at creating thumb-stopping content that drives engagement across social media platforms. They’ll ultimately be responsible for growing our brand's passionate community through compelling and meaningful content. You’ll demonstrate a proven track record in crafting content and executing social plans that drive growth on platforms like Facebook, Instagram, TikTok, YouTube (+Shorts), Pinterest and emerging platforms. You’ll closely collaborate with analytics, creative, merchandising, marketing, brand, and third-party agencies to continually optimize our social efforts. If you have a keen eye for data and craving to create - we’d love to hear from you!
CORE RESPONSIBILITIES
- Manage and execute ongoing organic social channels across all platforms to support business goals while bringing the brand ethos to the forefront of our content across all social media channels.
- Unlocking new platform growth opps like new tech tools, social channels, etc.
- Responsible for managing all social media platforms including Facebook, Instagram, YouTube, TikTok, X/Twitter, Linkedin and Pinterest
- Hands on creation of highly engaging, digitally and socially native video content independently
- Collaboration with the in-house creative team and external agencies to manage and/or create social content
- Manage social activations for product launches, marketing campaigns, partnerships, and influencer/ambassador programs.
- Collaborate with influencers, brand ambassadors, and content contributors to create highly engaging socially-native content.
- Lead and maintain community engagement across social platforms in partnership with the Member Service team
- Manage the organic social media calendar to align with key moments in the broader marketing calendar and ensure cross-functional efforts are captured and coordinated.
- Stay on top of social trends and cultural moments through social listening and data insights to identify new opportunities for creative, marketing, and product innovation.
- Continuously monitor and report on organic social performance to test, learn, and iterate—driving ongoing improvements to creative and strategy while ensuring cross-functional alignment.
REQUIRED SKILLS & EXPERIENCES
- 3-5 years working in social media marketing.
- Experience with consumer-facing brands, ideally in food or CPG, within agency and/or in-house environments.
- Proven track record of leveraging organic social media to grow business metrics - specifically within Meta, YouTube and/or TikTok.
- Skilled in creating digitally-native UGC-style (with phone) and comfortable writing captions that balance brand voice with industry best practices.
- Finger on the cultural pulse to inject the brand into the conversation.
- Experience writing briefs and collaborating with internal and/or external creative teams/agencies to produce social assets/ creative.
- Confident knowledge of social media scheduling tools – ie Hootsuite, AgoraPulse, Sprout Social or similar.
- Proficiency in Google analytics, Looker or other data analytics tools.
- Exceptional attention to detail, organizational and communication skills; ability to manage multiple projects at once.
- Bring a multitasking mindset and curiosity, while serving as a knowledgeable advocate for organic social at Wild Alaskan Company.
NICE TO HAVES
- Experience in a high-growth, start-up environment (bonus: food brand)
- Experience using editing programs like premier, final cut, canva or similar software
- Experience in leveraging ChatBots and AI to drive engagement - ie Instagram Chat Automation, ManyChat
- Knowledge of sustainability, specifically sustainable food systems, a plus
METRICS FOR SUCCESS
- Community growth and engagement.
- Site traffic from organic social.
- Leads from organic social.
- Conversions from organic social including new and existing members.
Salary Band
$70,000 - $90,000 per year