Social Media Coordinator

Company Description

At Wellbeam Consumer Health, we are inspired by our consumer. We are creating the leading ecommerce-focused consumer wellness business, delivering value-added products that help people thrive. We’re focused on dramatically accelerating existing brands as well as adding select, new digitally-native consumer wellness brands.

The current Wellbeam portfolio includes Eu Natural, a digitally-native provider of vitamin and mineral nutritional supplements; Penetrex, a leading joint & muscle relief and recovery brand; TruSkin, a leading skincare brand with a range of high quality, plant-powered products including the #1 best-selling facial serum on Amazon; and BioTRUST Nutrition, a fast-growing, leading eCommerce, nutrition brand with a portfolio of premium-quality, science-based products that focuses on making health living and health aging more accessible and enjoyable. Wellbeam is backed by American Pacific Group.

Job Description

Job Title: Social Media Coordinator

Location: Remote
Department: Marketing – TruSkin

Role Overview

We are seeking a creative and detail-oriented Social Media Coordinator to support the digital presence of TruSkin, a leading skincare brand. This role will be responsible for content creation, coordinating with external agencies, and actively managing our online community to drive engagement, brand awareness, and growth.

Key Responsibilities

• Create engaging static and video content for social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) aligned with TruSkin’s brand voice
• Develop clear and strategic creative briefs for third-party agency partners to ensure high-quality execution
• Plan and execute the social media content calendar in collaboration with internal Marketing and Brand teams
• Manage day-to-day community engagement, including responding to comments, DMs, and customer interactions in a timely and professional manner
• Monitor social media trends, skincare industry insights, and competitor activity to identify growth opportunities
• Track and report on social media performance metrics (engagement, reach, conversions, etc.)
• Collaborate cross-functionally with Marketing, Product, and E-commerce teams for campaigns and product launches
• Ensure all content adheres to TruSkin’s brand guidelines and maintains a consistent tone and visual identity

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 1–3 years of experience in social media management or digital marketing
• Strong understanding of major social media platforms and best practices
• Hands-on experience with content creation tools (Canva, Adobe Suite, CapCut, etc.)
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Preferred Qualifications

• Experience working with agency partners
• Familiarity with analytics tools (Meta Insights, Google Analytics, etc.)
• Experience in skincare, beauty, or eCommerce brands is a strong plus

Additional Information

Key Skills

• Creativity & storytelling
• Attention to detail
• Communication & collaboration
• Analytical thinking
• Time management