Senior Trade Marketing Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Trade Marketing Manager in United States.

This role sits at the intersection of brand strategy, sales execution, and commercial planning, translating marketing vision into high-impact retail and channel activations across the U.S. market. You will define and execute 4P strategies (product, price, promotion, placement) to drive profitable growth across key categories and retail partners. Working in close partnership with Sales, Marketing, Finance, and Revenue Growth Management teams, you will shape customer-level business plans and ensure flawless in-market execution. The position combines strategic leadership with strong hands-on ownership of trade investment, performance tracking, and ROI optimization. It is a highly cross-functional environment where data-driven decision-making and commercial rigor are essential. You will also play a key role in elevating category performance through customer-specific strategies and joint business planning.

Accountabilities:

In this role, you will lead the development and execution of trade marketing strategies that maximize growth, profitability, and customer impact across key U.S. channels.

Define and execute customer- and channel-specific 4P strategies, ensuring alignment between brand priorities and sales execution in the marketplace.
Lead trade investment planning, tracking, and optimization, ensuring effective allocation of budgets and strong ROI across accounts.
Partner with Sales, Marketing, RGM, and Finance teams to build integrated commercial strategies and annual customer business plans.
Oversee pricing, promotion, and activation strategies in collaboration with cross-functional stakeholders to ensure consistent execution.
Manage customer-level performance tracking, including P&L analysis, trade spend evaluation, and identification of growth opportunities.
Ensure excellence in execution of trade activations, including measurement of effectiveness, compliance, and documentation of results.
Support joint business planning with key retail partners and contribute to strategic decision-making at the customer level.

Requirements:

This position requires strong commercial expertise, deep CPG experience, and the ability to translate strategy into execution in a fast-paced retail environment.

Bachelor’s degree in Business, Marketing, Finance, or related field.
8+ years of experience in consumer packaged goods, retail, or sales/trade marketing roles.
At least 3 years in a managerial or strategic leadership capacity preferred.
Strong understanding of 4P strategy, trade marketing principles, and customer business planning.
Proven experience in P&L management, trade spend analysis, and data-driven decision-making.
Ability to analyze complex business situations and translate insights into actionable commercial strategies.
Strong communication, negotiation, and stakeholder management skills across cross-functional teams.
Entrepreneurial, proactive mindset with strong problem-solving and execution capabilities.

Benefits:

Competitive compensation aligned with experience and market standards
Health, dental, and vision insurance coverage
Retirement savings plans (e.g., 401k)
Paid time off and flexible vacation policies
Professional development and learning opportunities
Inclusive and collaborative work environment
Exposure to global brands and cross-functional strategic projects
Opportunity to directly impact category growth and commercial performance.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1

Senior Trade Marketing Manager

Requirements:

Benefits:

USA Remote Jobs