<div class="content-intro"><p>At Truckstop, we have transformed the entire freight-moving lifecycle with our SaaS solutions.  From freight matching to payments and everything in between, we are the trusted partner for carriers, brokers, and shippers alike. We lead this industry forward with our One Team mindset committing to principles such as assume positive intent, have each other’s back, and be your authentic self.  Our drive for greatness produces high expectations, yet our regard for humans is even higher. Join a team of brilliant minds and generous hearts who care deeply about other's success.   </p></div><h2><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Position Summary:</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></h2><p><span data-contrast="none">As a Senior Product Marketing Manager, you’ll be a part of our dynamic team and shaping the journey of our freight-moving platform. Reporting to the Sr. Director of Product Marketing, this position provides a chance to have a significant positive impact on the $1.6B freight market, its hardworking professionals, and Truckstop’s growth. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></p><p><span data-contrast="none">This role is responsible for knowing the customer, developing product marketing strategy, articulating differentiated value, and collaborating with cross-functional teams. You will be responsible for developing messaging, enabling our sales and partnerships teams, and driving revenue.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></p><h2><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Essential Job Functions:</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></h2><ul><li><strong><span data-contrast="none">Customer Obsession:</span></strong><span data-contrast="none"> Constant monitoring, synthesis, and internal communication of NPS, win/loss, sales and support calls, customer visits and other data signals from our customers.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">Product Expertise:</span></strong><span data-contrast="none"> Deeply understand every product feature in detail, the value props behind them, and how to communicate it to the market across all of our messaging.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">Strategic Positioning:</span></strong><span data-contrast="none"> Develop and execute a compelling product positioning strategy and messaging framework that distinguishes our offerings in the market and highlights our unique value proposition.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">Product Packaging</span></strong><span data-contrast="none">: Work closely with sales, marketing, and other key stakeholders to create and enhance product packages that resonate with our target audience and drive customer acquisition.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">Go-to-Market Execution & Project Management: </span></strong><span data-contrast="none">Create and implement go-to-market strategies for product launches, ensuring alignment, training, and enablement of all departments with the necessary tools for success.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">Market Sizing & Intelligence: </span></strong><span data-contrast="none">Continuously analyze market size, market trends, competitor strategies, and customer feedback to inform product positioning and messaging.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">B2B Content Development: </span></strong><span data-contrast="none">Responsible for the creation of persuasive sales and marketing materials, including video content, in-app content, website content, sales sheets, etc.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">Cross-functional Collaboration: </span></strong><span data-contrast="none">Collaborate with sales, marketing, customer success, and other teams to optimize the sales process, enhance customer onboarding, and promote upsell opportunities.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">Product Marketing Metrics:</span></strong><span data-contrast="none"> Define and track key performance indicators (KPIs) to evaluate the effectiveness of product marketing strategy and drive continuous improvement</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><strong><span data-contrast="none">Leadership:</span></strong><span data-contrast="none"> Cultivate a customer-centric mindset and a culture of innovation, collaboration, and continuous learning within the Product Marketing team and contribute to long-term strategic plans and vision.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li></ul><h2><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Position Requirements:</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"335557856":16777215,"335559738":0,"335559739":0}"> </span></h2><ul><li><span data-contrast="none">5+ years of experience in inbound and outbound product marketing required, preferably in SaaS.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">Experience in research and research methods.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">Track record of data-driven marketing and the ability to analyze and utilize data to inform strategies.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">Direct experience in pricing, packaging, and monetization strategies</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">Demonstrated ability to work cross-functionally with teams like Research, Product Management, Marketing, Sales, and Support. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">Track record of running successful launches.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">Excellent communication, presentation, and asset development skills.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">A strong entrepreneurial spirit with a drive to take on initiatives and pursue opportunities.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li></ul><h2><strong><span data-contrast="none">Extra points</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":210,"335559739":210,"335559740":279}"> </span></h2><ul><li><span data-contrast="none">Freight management, logistics, transportation, or adjacent industry </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">Two-sided SaaS marketplaces</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li><li><span data-contrast="none">Marketing, sales, customer support, customer success, agency, and/or account management roles</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":210,"335559739":210}"> </span></li></ul><p> </p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>At Truckstop we are dedicated to creating a workplace that is equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for a yearly bonus. Final salary is based on a number of factors including market location, job-related knowledge, education/training, certifications, key skills, experience, internal peer equity as well as business considerations.</p></div><div class="title">The anticipated base pay range for this position is :</div><div class="pay-range"><span>$120,000</span><span class="divider">—</span><span>$150,000 USD</span></div></div></div><div class="content-conclusion"><p>The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or is completed by the employee. </p><p>Truckstop provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. <br><br><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak">Truckstop participates in the E-Verify program. 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