Senior Product Marketing Manager

Senior Product Marketing Manager

Prompt is revolutionizing healthcare with modern, automated B2B software for rehab therapy businesses, the teams within, and the patients they serve. We’ve become the go-to platform in the space, are setting a new standard in healthcare technology, and growing fast. 

We are looking for a Product Marketing Manager to develop and execute marketing strategies that drive demand for and adoption of Prompt. The ideal candidate will have experience at a B2B software company. We’re looking for someone with strong communication and project management skills. You’ll need to act on market trends, understand the competitive landscape, and creatively launch and drive adoption of Prompt’s products and features. Experience in the healthcare software industry and/or outpatient rehab is preferred but not required. 

Responsibilities:

• Develop comprehensive product marketing plans that align with company objectives and drive revenue growth.

• Conduct market research to identify customer needs, market trends, and competitive positioning.

• Define target customer segments and develop messaging and positioning strategies that resonate with each audience.

• Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure alignment and execution of marketing initiatives.

• Create compelling marketing collateral including product messaging, sales enablement materials, webinars/events, product tours, partnership announcements, and product launches.

• Analyze marketing metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for success.

• Stay aware of industry trends, competitor activities, and market dynamics to inform product roadmap and marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or related field

• Experience in software product marketing AND/OR outpatient therapy [PT, OT, SLP or related healthcare fields]

• Creative thinker with a customer-centric mindset and a passion for innovation

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Excellent written and verbal communication skills, with the ability to effectively communicate complex concepts

• Ability to manage multiple projects simultaneously

• Experience working cross-functionally with product management, sales, and marketing teams

• Strong leadership and collaboration skills, with the ability to influence and align stakeholders towards common goals

Perks - What you can expect:

• Competitive salaries

• Remote/hybrid environment

• Potential equity compensation for outstanding performance

• Flexible PTO

• Company-wide sponsored lunches

• Company paid disability and life insurance benefits

• Company paid family and medical leave

• Medical, dental, and vision insurance benefits

• Discounted pet insurance

• FSA/DCA and commuter benefits

• 401k

Here at Prompt, we are committed to fostering a fair and respectful work environment. As part of this commitment, it is our policy not to hire individuals from Prompt Customers unless they have obtained their current employer's explicit consent. We believe in upholding strong professional relationships and respecting the agreements and commitments our customers have with their employees. We appreciate your understanding and cooperation regarding this policy. If you have any questions or concerns, please don't hesitate to reach out to our People Department.

Prompt Therapy Solutions, Inc is an equal opportunity employer, indiscriminate of race, color, religion, ethnicity, ancestry, national origin, sex, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, medical condition, or any other protected characteristic. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Prompt Therapy Solutions, Inc is an E-Verify Employe