Senior Performance Marketing Manager, Direct Mail and Offline Growth,

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Performance Marketing Manager, Direct Mail and Offline Growth in United States.

This role sits at the core of a high-impact Growth organization focused on expanding access to affordable credit through data-driven, measurable marketing strategies. You will own one of the most strategic acquisition channels, with primary responsibility for Direct Mail and a broader scope across offline growth initiatives. Working in a highly analytical and experimentation-driven environment, you will combine marketing strategy, data science collaboration, and performance optimization to drive efficient customer acquisition. This position offers significant ownership, including P&L responsibility, and the opportunity to influence how millions of consumers are reached and converted. You will partner closely with cross-functional teams across analytics, product, engineering, and creative to scale impactful campaigns. The environment is fast-paced, highly collaborative, and deeply focused on innovation through testing and learning.

Accountabilities

In this role, you will own the strategy, execution, and optimization of Direct Mail and offline growth channels, ensuring strong performance, efficient spend, and continuous improvement through experimentation and data insights.

Own end-to-end Direct Mail strategy for key lending products, including audience targeting, creative direction, testing, and campaign execution
Manage and optimize large-scale marketing budgets with accountability for ROI and incremental business impact
Develop and expand offline acquisition channels such as Direct Mail, OOH, and linear TV
Design and execute experimentation frameworks including A/B testing, incrementality testing, and geo-lift analyses
Partner with Data Science and Machine Learning teams to improve targeting models and customer segmentation
Analyze campaign performance data to generate actionable insights and drive optimization decisions
Build scalable playbooks for reaching new and underserved customer segments
Collaborate with cross-functional teams (Product, Engineering, Analytics, Creative) to improve channel performance and inform roadmap decisions
Present performance results, insights, and strategic recommendations to senior leadership

Requirements

This role requires strong performance marketing expertise, analytical rigor, and experience managing large-scale, data-driven acquisition programs in fast-moving environments.

5+ years of experience in performance marketing, growth marketing, or data-driven marketing roles
Proven experience managing full-funnel marketing campaigns from strategy through execution and analysis
Experience managing marketing budgets with accountability for ROI or P&L performance
Strong background in experimentation design (A/B testing, incrementality testing, or similar methodologies)
Ability to translate data insights into actionable marketing strategies
Strong analytical thinking and comfort working with large datasets
Experience collaborating with cross-functional teams such as Data Science, Product, and Engineering
Familiarity with Direct Mail or offline marketing channels is highly preferred
Experience with SQL, Looker, or similar data tools is a plus
Strong communication skills with ability to influence senior stakeholders

Benefits

Competitive base salary ($138,000 – $192,000 USD depending on location and experience)
Performance-based bonuses and equity compensation
Fully remote-first work model with flexible collaboration
Comprehensive medical, dental, and vision coverage (majority employer-covered depending on plan)
401(k) with generous employer matching
Employee stock purchase plan (ESPP) with discounted shares
Paid time off, holidays, and paid family leave
Annual wellness and productivity allowances
Mental health and family support programs
Career development resources and learning support
Regular in-person team onsites and company gatherings

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Senior Performance Marketing Manager, Direct Mail and Offline Growth,

Requirements

Benefits

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