Senior Media Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Media Strategist based in the United States.

This role sits at the intersection of strategy, analytics, and client advisory, leading sophisticated media planning for B2B and financial services clients operating in complex, long-cycle buying environments. You will design and guide omnichannel paid media and ABM strategies that directly influence pipeline generation, account engagement, and revenue impact. Working across senior stakeholders, you will translate business objectives into clear, performance-driven media architectures spanning the full buyer journey. The environment is highly collaborative, data-driven, and focused on measurable business outcomes rather than surface-level media metrics. You’ll partner closely with activation teams, analytics specialists, and client leaders to ensure strategy is executed with precision and continuously optimized. This is a highly consultative role where strategic thinking, storytelling, and commercial awareness are equally critical.

Accountabilities

This role is responsible for owning end-to-end media strategy and planning for B2B and ABM programs, ensuring client objectives are translated into effective omnichannel investment and activation approaches. It requires shaping account-based strategies, defining audience targeting frameworks, and aligning media with broader revenue and pipeline goals.

Develop and lead full-funnel media strategies across B2B and ABM accounts, aligning channel roles, budgets, and investment priorities with client business objectives.
Design account-based targeting and buying group strategies, including segmentation, audience prioritization, and tailored omnichannel activation plans.
Build journey-led media frameworks that support long sales cycles and complex decision-making groups across awareness, consideration, and conversion stages.
Integrate paid media strategy with broader marketing and sales levers such as CRM, SEO, CRO, and sales enablement to support account progression.
Establish measurement frameworks focused on account engagement, funnel movement, and revenue influence alongside traditional media KPIs.
Analyze campaign and platform performance using analytics tools to generate insights and optimization recommendations.
Translate data into clear strategic narratives that guide investment decisions and performance improvements.
Partner with activation teams to ensure accurate execution of strategy and continuous optimization.
Contribute to new business efforts and the evolution of B2B and ABM media frameworks and best practices.

Requirements

The ideal candidate brings strong media strategy experience, particularly within B2B and ABM environments, combined with the ability to operate confidently in client-facing, data-driven consulting settings. A balance of strategic thinking, analytical capability, and communication strength is essential.

6+ years of experience in media strategy or media planning, ideally within a digital agency or consulting environment.
Proven experience designing and executing B2B and/or ABM media programs in complex, high-consideration industries.
Strong understanding of paid media ecosystems including paid search, paid social, programmatic/DSPs, and ABM platforms.
Ability to connect media performance to business outcomes such as pipeline contribution and revenue influence.
Experience using analytics and reporting tools to derive insights and guide optimization decisions.
Strong client-facing communication and presentation skills, with confidence leading senior stakeholder discussions.
Strategic mindset with the ability to balance long-term planning and short-term performance optimization.
Collaborative, detail-oriented, and comfortable working across cross-functional teams in fast-paced environments.

Benefits

Competitive compensation package aligned with experience and market benchmarks
Remote-first flexibility with minimal travel requirements
Comprehensive health coverage including medical, dental, and vision plans
Paid time off and holiday benefits to support work-life balance
Retirement savings options with employer contributions (where applicable)
Learning and development opportunities to support continuous growth
Exposure to leading global B2B and fintech clients and complex media programs
Collaborative, inclusive culture focused on innovation and knowledge sharing

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Requirements

Benefits

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