About the Role
We’re hiring a Senior Marketing Operations Manager to build and maintain Cerby’s marketing operations practice end-to-end. This is a high-visibility, hands-on role for someone who has owned marketing ops in an early-stage environment and is comfortable wearing many hats — from systems architecture to sales alignment to analytics strategy.
You will be the go-to expert for HubSpot, Salesforce, and the marketing tech stack, responsible for designing scalable processes, reliable infrastructure, and actionable reporting that accelerates demand, enhances funnel performance, and empowers cross-functional teams.
What You'll Own
Systems & Infrastructure
- Implement, own, and continuously improve marketing automation across HubSpot and Salesforce — including lead lifecycle, lead scoring, workflows, integrations, nurture, email marketing, and reporting
- Design scalable, reliable marketing tech infrastructure that supports campaign execution, customer lifecycle tracking, and cross-system data flow
- Work deeply and directly with SDRs, AEs, and RevOps to ensure accurate lead and account routing, seamless handoffs between Marketing → SDR → AE, clear SLAs and lifecycle definitions
- Build and maintain critical integrations and API-based automation where needed
Analytics & Measurement
- Define and implement measurement frameworks and dashboards to provide trusted funnel, pipeline, attribution, and performance insights
- Partner with RevOps and Sales leadership to align on shared definitions and reporting cadence
- Translate data into recommendations that drive strategy and execution
Data Quality, Governance, & Compliance
- Own data quality and accuracy across all sales and marketing systems
- Drive best practices around database growth and enrichment, deduplication, field standardization and governance, and data security and access controls
- Ensure systems and processes support GDPR and CCPA compliance
- Regularly audit data health and proactively resolve issues before they impact revenue
Cross-Functional Alignment
- Collaborate deeply with Sales, Demand Gen, Product Marketing, and RevOps to operationalize GTM strategies
- Act as a systems and process advisor to leaders and practitioners across the organization
Leadership & Strategy
- Lead the development of a next-generation marketing operations stack—integrating tools for intent data, enrichment, behavioral signals, and AI-driven automation to power smarter targeting, faster execution, and scalable growth
- Influence long-term marketing operations strategy, tooling decisions, and investment prioritization
- Represent ops in cross-team planning, governance, and playbook development
Qualifications
Required Experience
- 4–6+ years in Marketing Operations, Revenue Operations, or Sales Operations
- Extremely fluent in Salesforce and HubSpot (hands-on, not theoretical)
- Direct experience implementing Salesforce and/or HubSpot in a startup
- Startup experience is mandatory — you’ve worked in lean teams with real ownership
- Have been the sole or primary marketing ops owner and supported sales ops needs
- Experience working in a sales-led (SLG) motion with SDRs and AEs
- Comfortable owning automation, data, and execution end-to-end
How You Think & Work
- Very, very detail-oriented — data integrity matters deeply to you
- Methodical, structured, and programmatic in how you design systems
- Thinks logically — almost like a programmer — when building workflows and rules
- Comfortable rolling up your sleeves and doing the work yourself
- Strong documentation habits and operational discipline