At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
We are seeking a highly skilled and detail-oriented Marketing Automation Specialist to manage and optimize automated marketing systems for our Enterprise (B2B) line of business. This role will focus on Braze and Pardot (Salesforce Account Engagement) to deliver seamless marketing automation solutions. The ideal candidate will have experience in lead nurturing, campaign management, and reporting, with the ability to leverage marketing automation tools to drive business growth and engagement. The specialist is responsible for following our standard quality assurance (QA) process to ensure error-free email automation deployment. Must have the ability to work on multiple changing priorities, and have a commitment to quality execution.
Manage, implement, and optimize marketing automation platforms including Braze, Pardot (Salesforce Account Engagement).
Build and maintain automated email campaigns, lead nurturing workflows, and customer journeys based on segmentations and business requirements.
Monitor and optimize automated campaigns, ensuring they are aligned with business objectives and targeting the right audiences at each stage of the funnel.
Conduct A/B testing and make data-driven decisions to continuously improve performance across all marketing automation efforts.
Cross-Functional Collaboration:
Collaborate with sales, content, and creative teams to generate effective email campaigns and templates.
Work with customer success teams to enhance automated communications and retention efforts.
Provide support and guidance to internal teams and stakeholders regarding best practices for using marketing automation platforms effectively.
Data & Analytics:
Define, track, and report on key performance metrics for marketing automation efforts, such as open rates, click-through rates, conversion rates, and customer engagement metrics.
Analyze campaign results, generate insights, and provide recommendations for future campaigns and optimization opportunities.
Leverage marketing analytics tools to ensure accurate reporting and help guide future automation strategies.
Platform Optimization & Strategy:
Stay current on updates and best practices for Braze, Pardot (Salesforce Account Engagement), to continuously improve processes and functionality.
Identify and implement new strategies and automation techniques to streamline marketing workflows and improve lead generation and customer engagement.
Things That Should Be In Your Background:
Experience: Proven experience managing marketing automation platforms such as Braze, Pardot, or Salesforce Account Engagement (SFAE).
Knowledge of Additional Tools: Familiarity with Salesforce, Outreach, and Drift is essential for optimizing the sales and marketing integration process.
Skills: Strong understanding of lead nurturing, lifecycle marketing, and automated campaigns. Ability to segment audiences and build complex workflows.
Technical Proficiency: Strong knowledge of HTML / CSS fundamentals, working knowledge of Ampscript, SQL. Proficiency with Python or similar programming languages is a plus.
Analytical Mindset: Strong data analysis skills with the ability to measure campaign effectiveness and optimize automation strategies based on metrics.
Project Management: Ability to manage multiple projects at once, ensuring timely execution and alignment with broader marketing goals.
Communication: Excellent verbal and written communication skills to collaborate with internal teams and explain complex marketing automation concepts.
Other Attributes That Will Help You In This Role
Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow
We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:
The anticipated base salary range for this role is ($74.500,000 -$83,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.
2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.
2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: recruitingaccommodations@2u.com.
About 2U Inc. (NASDAQ: TWOU)
For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.
About edX
edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.
Learn more at https://2u.com/careers/
#NoBackRow
The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
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