Senior Manager, SEO, Marketplace Partnership

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. 

About Front Row Marketplace Partnership:

We invest in our brand’s future like no one else in the industry, taking on the risks and rewards alongside them. Through our unique partnership model, we buy their inventory and fully manage and grow their marketplace presence with solutions across strategy, marketing, logistics, reseller enforcement, customer service, international expansion, and returns. Our dedicated commerce experts fully immerse themselves in a brand’s DNA and act as a natural extension of our client’s ecommerce team. And we leverage our powerful proprietary technology, Catapult, to efficiently operate your storefront while continually optimizing and monitoring  performance through a dashboard that’s easy for our clients to view in real-time. 

We’re always alongside every client, pulling every lever to accelerate your brand’s success.  

Role Overview: 

Front Row is looking for a Senior Manager of SEO to lead the charge in elevating brand visibility and performance across Amazon in the beauty and wellness category. This role is ideal for a strategic operator who thrives at the intersection of retail media, content optimization, and AI-driven innovation and will require a deep SEO expertise with strategic project management and a forward-thinking approach to AI-powered search and content workflows.

You’ll own the strategy and execution of organic optimization for Amazon, driving discoverability and conversion through best-in-class SEO tactics and data-led iteration. Simultaneously, you’ll lead the integration of generative AI tools like ChatGPT into content, reporting, and operational workflows to improve efficiency, scale, and strategic insight.

Become a valued member of our dynamic Marketplace Partnership team, contributing to our influence in the Beauty, Health, Wellness and CPG industries through outstanding strategy and creative excellence. If you possess a forward-thinking mindset and a commitment to delivering excellence, we invite you to apply for the role of SEO Copywriter at Front Row. Join us in shaping the future of content and making a meaningful impact.

Role Responsibilities:

• Lead the organic optimization strategy for Amazon, focused on driving visibility, rankings, and conversion for beauty and wellness brands.
• Create high-quality, SEO-friendly copy aligning with brand voice, content briefs, and SEO analytics.
• Ensure adherence to content guidelines, quality standards, and tone of voice.
• Stay updated with industry trends, compliance, and best practices in SEO and content writing.
• Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, continually testing and refining based on performance and marketplace shifts.
• Leverage Generative AI tools (ChatGPT, Claude, etc.) to automate and scale content creation, listing audits, keyword clustering, and marketplace reporting workflows.
• Develop and manage AI-powered processes that improve team efficiency, reduce manual lift, and unlock new insights into competitive and channel dynamics.
• Collaborate with cross-functional teams including creative, data, brand, and tech to align Amazon strategy with broader eCommerce, content, and innovation initiatives.
• Analyze competitive trends, search dynamics, and consumer behavior on Amazon to proactively identify growth opportunities and optimization gaps.
• Standardize reporting and performance tracking, integrating AI tools to streamline recurring deliverables and uncover data-backed strategies.
• Act as an internal thought leader on the evolving role of AI in marketplace performance and process transformation.

Requirements

• 3+ years of experience in Amazon strategy or marketplace SEO, ideally in the beauty, wellness, or consumer goods industries.
• Deep expertise in Amazon SEO (Search Term optimization, CTR/conversion levers, keyword hierarchy, and competitive intelligence).
• A strong working knowledge of Amazon Seller Central and analytics tools (e.g., Helium 10, DataDive, etc).
• Proven experience as a Copywriter, Content Writer, or similar role, with a strong portfolio showcasing SEO-optimized content.
• Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
• Ability to translate complex product themes into clear, concise, and engaging copy.
• A passion for emerging technology with hands-on experience using GenAI tools like ChatGPT to optimize workflows or content at scale.
• Strong project management skills, with the ability to lead initiatives end-to-end across internal teams and brand partners.
• A creative yet analytical mindset—you can identify inefficiencies, test solutions, and translate insights into repeatable processes.
• Excellent communication skills with a track record of influencing cross-functional teams and senior stakeholders.

Benefits

• Health, dental, and vision
• PTO
• Summer Fridays
• Wellness and commuter benefits
• Work with a fun, consultative team of experts
• Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava

SALARY RANGE: $100,000 - $120,000