Senior Manager, Marketing Operations

<div class="content-intro">Who is SimSpace:SimSpace launched in 2015 with a singular purpose – addressing the most urgent and sophisticated cybersecurity challenges to reduce risk for our most vulnerable and valuable infrastructure. The organizations around the world that we depend on every day to keep our loved ones safe and secure. Our healthcare facilities, schools, financial institutions, transit centers, grocery stores, and workplaces just to name a few. To deliver global resiliency, we provide an elite cyber range platform to curate unassailable cyber defenses, data driven decisions, cutting edge training labs, live attack scenarios, and extensive individual and dynamic team readiness training. SimSpace works as OneTeam to elevate humanity around the world. We are committed to continuously improving and delivering a cultivated member experience whether that is accomplished through focusing on supporting our client’s teams or our own mission driven SimSpacers. We are an international company headquartered in Boston's Fort Point in the U.S. If you are interested in elevating the technology and creative solutions necessary to secure and safeguard our future while working alongside others who share your passion for purpose and development, we want to meet you!Why should you choose a career at SimSpace?We are an organization that is focused on building our culture and mindfully enhancing our atmosphere everyday which is why we have collaborated on an integral value system. Our governing philosophy of being Human Centered is deeply embedded within our value system. We apply this philosophy to every one of our internal team members, external clients, and their customers.Our core values:<ul><li style="color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve to Protect – We provide safe space, deliver on the mission, and elevate humanity</li><li style="color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Acquire Understanding – We seek and provide clarity 10x, cultivate comprehension, and believe information goes both all ways</li><li style="color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Operate as Innovators – We stay curious, practice consistency over intensity, and continue to be the change we need in the world</li><li style="color: rgb(0, 0, 0); font-family: arial, helvetica, sans-serif; font-size: 12pt;">Teamwork Without Borders – We are never alone, we solve for all, and keep people at the heart of everything we do</li></ul></div>SimSpace is seeking a Senior Manager, Marketing Operations with 5+ years of hands-on expertise with Salesforce (SFDC) and Hubspot. This highly analytical and technical role will lead reporting, analytics, and martech build out and support, reporting directly to the CMO. You will continuously analyze and optimize campaign performance to efficiently generate Sales-qualified pipeline, while owning martech strategy and administration and accelerating lead movement through SFDC funnels. Salesforce and Hubspot administrative certifications are strongly preferred.What you’ll be doing as the Senior Manager, Marketing Operations at SimSpace:<ul><li style="font-size: 12pt;">Collaborate closely and regularly with the Director of Demand Generation, the Senior Manager of Sales Ops and BDRs to create, edit, and act on SFDC-based reports, dashboards, and insights to build and optimize an efficient GTM motion.</li><li style="font-size: 12pt;">Regularly analyze and report out on channel-specific campaign ROI performance.</li><li style="font-size: 12pt;">Have a clear and persuasive point of view based on your experience and understanding of current GTM software of what a modern Sales & Marketing tech stack looks like, especially as it relates to the use of AI.</li><li style="font-size: 12pt;">Serve as one of two company-level administrators for SFDC, our system of record, to find efficiencies in our GTM approach, while ensuring proper data hygiene and prosecution of all leads and opportunities.</li><li style="font-size: 12pt;">Serve as our Hubspot administrator to oversee the development, implementation, and ongoing management of Hubspot-related processes, from form, field and token management to landing page, email, and nurture campaign templates and lead scoring.</li><li style="font-size: 12pt;">Maintain data integration between Hubspot and Salesforce; interface with Sales, troubleshoot system integrations, & drive new integration projects as needed.</li><li style="font-size: 12pt;">Segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness.</li><li style="font-size: 12pt;">Measure and manage all aspects of our marketing lead and pipeline generation engine. Ensure database cleanliness, campaign effectiveness, funnel velocity, conversion rate optimization, pipeline contribution, and overall business performance in Hubspot, Salesforce, ZoomInfo, Asana, and other tools.</li><li style="font-size: 12pt;">Create reports & dashboards in SFDC to share with the CMO and to guide GTM improvements.</li><li style="font-size: 12pt;">Collaborate with key stakeholders across the company to implement automations for marketing campaigns.</li><li style="font-size: 12pt;">Support the development and execution of multi-channel campaigns to drive Sales-qualified pipeline.</li><li style="font-size: 12pt;">Help implement Account-Based Marketing strategies, processes, and software to educate, engage, and convert target accounts.</li></ul>To be successful as a Senior Manager, Marketing Operations:<ul><li style="font-size: 12pt;">You are highly analytical and technical.</li><li style="font-size: 12pt;">You are data-driven and continuously seek to optimize marketing performance/efficiency.</li><li style="font-size: 12pt;">You enjoy building and maintaining a highly efficient marketing generation and ABX engine and related processes and SLAs/policies.</li><li style="font-size: 12pt;">You thrive in a fast-paced environment and can manage multiple initiatives simultaneously.</li><li style="font-size: 12pt;">You have a passion for innovation and testing new approaches and trialing marketing tactics and software to optimize pipeline generation.</li><li>You possess a clear and thoughtful approach to lead nurturing, lead scoring, and aligning Marketing objectives with the larger business goals.</li></ul>Requirements for the Senior Manager, Marketing Operations:<ul><li style="font-size: 12pt;">5+ years of experience in Marketing Operations.</li><li style="font-size: 12pt;">Highly analytical, metrics-driven, and ROI-minded.</li><li style="font-size: 12pt;">Proven track record of implementing and managing ABX best practices and technology.</li><li style="font-size: 12pt;">Salesforce.com expertise (admin certification strongly preferred).</li><li style="font-size: 12pt;">Hubspot expertise (admin certification strongly preferred).</li><li style="font-size: 12pt;">Brings a clear vision for what a modern Sales and Marketing tech stack is comprised of and what AI tooling is most effective.</li><li style="font-size: 12pt;">Self-starter attitude.</li><li style="font-size: 12pt;">Very organized with exceptional attention to detail.</li><li style="font-size: 12pt;">Responsive, collaborative, and transparent approach to analysis and reporting</li></ul><div class="p-rich_text_section">We’re proud to offer a competitive and comprehensive package designed to support your well-being, growth, and success:</div><ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Compensation. Base salary range: $130,000 - $150,000, reflecting our confidence in your expertise and impact, with the opportunity for annual bonuses tied to company performance and individual contributions.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Health & Wellness. Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one!</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Mental Health Support. Access to company-paid counseling, coaching, and resources for you and your family through Spring Health.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Financial Well-Being. Plan for your future with a 401(k)-retirement savings plan featuring a company match.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Flexible Time Off. Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Parental Leave. Paid leave plans to support you and your loved ones during life’s most important moments.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Ownership Opportunities: Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Referral Rewards: Earn $1,500–$3,500 for every qualified hire through our employee referral program.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Peloton Interactive Wellness Program: Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Continuous Learning: Access a LinkedIn Learning membership to prioritize your personal and professional development.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Social Connections: Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community.</li><li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" data-stringify-indent="0" data-stringify-border="0">Extra Perks: Legal plan coverage, pet insurance, wellness reimbursements, and more to simplify life’s details.</li></ul> <div class="content-conclusion">SimSpace is an Equal Opportunity Employer:In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. SimSpace is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.Research shows that women and people from underrepresented groups only apply to jobs if they meet all of the qualifications. However, no one ever meets 100% of the qualifications. SimSpace encourages you to break that statistic and to apply. We look forward to your application!We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact <a style="color: rgb(0, 0, 0);" href="mailto:careers@simspace.com">careers@simspace.com</a>. SimSpace does not accept unsolicited resumes from employment agencies.Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range.</div>

Senior Manager, Marketing Operations

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