Senior Manager, Influencer Marketing

Job Summary

Creators for Good:

Come join the Ad Council’s Creators for Good team, a core part of the overall Marketing & Communications team and the premier partner for mobilizing influential trusted messengers in support of the country’s most pressing issues. The Creators for Good team identifies and partners with a broad spectrum of media platforms and trusted messengers including: celebrities, social influencers, subject matter experts, podcasters, businesses, athletes, musicians, faith leaders and more.  The incorporation of trusted messengers is a crucial element to the Ad Council’s ability to drive social impact and Creators for Good is deeply integrated within our purpose-driven campaigns, leveraging their voices across our channel mix including social media, advertising, events and media partnerships.

Job Summary:

We are seeking a Senior Manager, Influencer Marketing (known at the Ad Council as Senior Manager, Creators for Good) to lead influencer strategy and execution for 4+ dedicated campaigns and support the growth of the Creators for Good brand. You will be a key member of a team that is growing rapidly and expanding their remit among the existing roster of Ad Council campaigns and will blend both day-to-day campaign execution and strategic planning.

As the Senior Manager, Influencer Marketing, you will meaningfully contribute to improving our processes, efficiencies, and service offerings for the team. You will not only independently manage Creators for Good activations across a portfolio of multi-channel campaigns but you will also enhance the trusted messenger strategy and execution of some or our most complex and high-profile pillar efforts. Additionally, your responsibilities will include positioning both Creators for Good internally and externally among key stakeholders.

The compensation package includes an annual base salary in the range of $82,000 - $92,000 (based on experience level), an annual incentive, generous benefits, and paid time off. We are seeking someone to start immediately. 

What You’ll Do:

Influencer Campaign Management: Your primary role as the Senior Manager, Influencer Marketing is the full-service execution of trusted messenger activations on behalf of Ad Council and it’s co-branded client campaigns including: influencer strategy & brief development, sourcing, influencer outreach, talent vetting, copywriting, content development, review, & approval, paid amplification, event coordination, measurement and analytics.

More specifically, you will:

• Develop overarching influencer marketing strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
• Oversee all aspects of influencer activation including: sourcing, vetting, conducting outreach, brief writing, content reviews/approvals and logistics coordination
• Build & foster relationships with cross functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals
• Contribute to Creators for Good Thought Leadership efforts through participation in industry panels and events as an expert in the impact of Trusted Messengers on the country’s most pressing social issues
• Collaborate with and mentor Creators for Good teammates to share best practices, new ways of working, and foster a culture of ownership & accountability across the team  
• Stay abreast of relevant current events, cultural moments and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns 
• Engage in ongoing learning and development opportunities, including identifying opportunities for cross-functional collaboration and enhancing our team’s efficacy through emerging and evolving tactics
• Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget
• Leverage data and insights provided by the internal Research team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation
• Support larger Ad Council efforts at key industry events such as panels, conferences and events featuring talent

What You’ll Bring: 

• 4+ years of social media, influencer marketing or talent relations experience with experience managing internal and external clients.
• Creative and strategic thinker that ideates and activates
• Experience navigating highly matrixed organizations and marshalling resources
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Excellent project management skills, organizational skills and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social media listening and measurement across platforms like Instagram, TikTok and YouTube
• Experience in team management and mentoring (direct reports or through influence)

What you’ll get:

All full-time the Ad Council employees are eligible for:

• Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.
• Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
• Professional and skill-based development opportunities; Tuition Reimbursement.