This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Field Marketing in the United States.
This role is focused on driving high-impact, regional field marketing strategies that directly influence pipeline growth and revenue performance in a B2B software environment. You will lead the design and execution of integrated, multi-channel campaigns that connect marketing initiatives with sales priorities across key accounts and territories. The position requires a strong balance of strategic thinking and hands-on execution, with responsibility for aligning closely with regional sales leadership to support business goals. You will also play a key role in shaping account-based marketing (ABM) programs, ensuring messaging consistency and strong market positioning. In this leadership role, you will guide and mentor field marketing team members while optimizing campaign performance through data-driven insights. The environment is fast-paced, collaborative, and highly performance-oriented, with a strong emphasis on measurable pipeline contribution. This is a high-visibility role that sits at the intersection of marketing strategy, demand generation, and sales execution.
Accountabilities:- Develop and execute a bi-annual, ABM-driven field marketing strategy focused on accelerating regional pipeline growth and supporting key account priorities
- Design and implement integrated, multi-channel marketing programs including in-person and virtual events, digital campaigns, email, direct mail, and social activation
- Partner closely with regional sales leadership to align marketing initiatives with pipeline goals, territory strategies, and revenue objectives
- Collaborate with cross-functional marketing teams (campaigns, product marketing, and alliances) to ensure cohesive execution and message alignment
- Maintain deep knowledge of product offerings to ensure all field marketing activities reinforce positioning and value propositions
- Lead, mentor, and support field marketing managers and specialists, fostering strong execution and strategic thinking
- Analyze campaign performance and pipeline data to optimize channel mix, improve ROI, and refine ABM strategies
- Manage regional budgets, including forecasting, vendor selection, negotiation, and spend optimization
- Deliver regular performance reporting with actionable insights and recommendations for continuous improvement
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience
- 7+ years of experience in B2B field marketing, demand generation, or regional marketing within a technology or software environment
- Proven experience building and executing regional or account-based marketing strategies that drive pipeline and revenue impact
- Strong understanding of marketing automation tools and CRM systems such as Salesforce and HubSpot or similar platforms
- Experience managing budgets, forecasting spend, and measuring ROI across marketing programs
- Strong communication and presentation skills with experience engaging senior sales and executive stakeholders
- Highly analytical mindset with the ability to interpret data and optimize marketing performance
- Strong organizational and project management skills with the ability to manage multiple priorities
- Self-driven, independent, and comfortable operating in a fast-paced, performance-focused environment
- Experience supporting enterprise or mid-market B2B sales organizations is preferred
Benefits:
- Competitive base salary range of $120,000–$149,750 depending on experience and location
- Variable compensation in addition to base salary
- Comprehensive benefits including medical, dental, vision, and life insurance
- 401(k) retirement savings plan
- Paid vacation time and company holidays
- Professional development and training opportunities
- Remote work flexibility within the United States
- Opportunity to work in a high-impact role closely aligned with revenue and sales strategy
- Collaborative and strong team culture with exposure to enterprise software marketing
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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