Senior Manager, Business Development - RentSure Agency

The Senior Manager, Business Development is responsible for driving top-of-funnel pipeline growth for RentSure Agency through disciplined outbound prospecting, strategic lead generation, and consultative engagement with multifamily property management companies and ownership groups. This role combines individual contributor production with a player-coach leadership mandate, making it central to the long-term scalability of the RentSure sales organization.

Core Responsibilities

• Own top-of-funnel pipeline generation through high-volume, targeted outbound prospecting across phone, email, and direct outreach
• Identify, research, and qualify property management companies and multifamily ownership groups as prospective clients for RentSure's renters insurance compliance platform
• Leverage industry data platforms such as CoStar and ALN Apartment Data to build accurate, segmented prospect lists and inform outreach strategy
• Manage all prospect activity, pipeline stages, and outreach cadences inside HubSpot CRM — maintaining accurate, real-time records of all contacts, accounts, and interactions
• Book qualified discovery calls and meetings for the RentSure sales team
• Collaborate with the CRO and Account Executives to continuously refine messaging, targeting criteria, and qualification standards based on market feedback
• Develop and maintain a deep understanding of the multifamily industry, RentSure's value proposition, and the competitive landscape in order to engage prospects credibly and consultatively
• Develop outreach templates, prospecting frameworks, and HubSpot workflows that drive repeatable, scalable results
• Mentor, onboard, and lead junior Business Development staff as the team scales
• Provide regular pipeline reporting and activity metrics to the CRO

Leadership & Team Development

The Senior Manager, Business Development operates in a player-coach capacity — maintaining personal production while recruiting, developing, and managing Business Development Representatives. This role is expected to set the standard for outbound activity, prospect engagement, and CRM discipline across the BDR function.

Tools & Technology

• HubSpot CRM (pipeline management, sequencing, reporting)
• Microsoft Outlook (outreach and communication)
• Industry data platforms such as CoStar and ALN Apartment Data (prospecting, market intelligence, and lead list development)

Qualifications

• 3–5+ years of experience in business development, inside sales, or a related outbound sales role
• Experience in multifamily real estate, property management, or proptech strongly preferred
• Proven track record of consistent pipeline generation and meeting/quota attainment
• Strong working knowledge of HubSpot CRM or comparable sales technology
• Excellent written and verbal communication skills
• Self-directed, high-activity mindset with the ability to operate independently and lead others

What Success Looks Like

Success in this role is defined by consistent outbound activity, a growing pipeline of qualified opportunities, and a documented, repeatable prospecting playbook. At the leadership level, success expands to include BDR team productivity, ramp time of new hires, and pipeline contribution at the team level.

IMPORTANT NOTICE:
This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons.

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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.