Senior Finance Director, Head of Commercial Strategy & FP&A

WHO ARE WE?We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes <a href="https://www.olly.com/">OLLY, </a><a href="https://www.smartypantsvitamins.com/">SmartyPants</a> and future acquisitions to come! This position's home company is OLLY.<h3 data-start="863" data-end="948">THE ROLE: SENIOR FINANCE DIRECTOR, HEAD OF COMMERCIAL STRATEGY + FP&A (VMS)</h3>We’re seeking a high-impact, senior leadership finance role responsible for managing an $800M+ retail sales P&L across both OLLY and SmartyPants. Reporting to the VMS Chief Financial Officer, you will serve as the right hand to the CFO in all commercial and performance activities—owning end-to-end P&L management, commercial strategy, execution, FP&A, and business performance for both operating companies.This leader will drive the delivery of monthly, annual, and long-range (3-year) plans, ensuring both OLLY and SmartyPants achieve their financial and strategic objectives. You will lead a team of seven direct reports across OLLY and SmartyPants and partner cross-functionally with Sales, Marketing, Supply Chain, and Wellbeing leadership to achieve results.<h3 data-start="1731" data-end="1761">KEY RESPONSIBILITIES</h3><ul data-start="1763" data-end="4248"><li data-start="1763" data-end="1960">P&L Ownership: Lead and manage the full $800M+ retail sales P&L for both OLLY and SmartyPants, driving commercial strategy, execution, and performance management across all business levels.</li><li data-start="1961" data-end="2126">Strategic Planning: Deliver monthly and annual results and develop robust 3-year strategic and financial plans to position the business for sustained growth.</li><li data-start="2127" data-end="2388">Team Leadership: Manage and develop a high-performing team of seven, partnering closely with Sales, Marketing, Supply Chain, and Overheads across both operating companies. Foster a culture of accountability, continuous improvement, and high performance.</li><li data-start="2389" data-end="2635">Cross-Functional & Group Partnership: Collaborate with the Wellbeing Collective Central Team and Unilever Group to set targets, deliver financial commitments, align on reporting, and evaluate strategic initiatives for financial viability.</li><li data-start="2636" data-end="2847">Performance Forums: Own and lead key business forums, including internal performance reviews, quarterly business reviews with the Wellbeing Collective and Unilever, and the annual operating plan process.</li><li data-start="2848" data-end="2996">FP&A Community Building: Build a strong FP&A community across both operating companies, championing performance and in-year target delivery.</li><li data-start="2997" data-end="3316">Business Partnering & Insight: Provide strategic business partnering and financial insight to support business cases (e.g., Innovation, Transformations, Supply Chain, Strategic Investments) and evaluate in-flight initiatives against approved business cases, ensuring learnings are recycled into future planning.</li><li data-start="3317" data-end="3687">Reporting & Analytics: Enhance reporting capabilities by leveraging advanced tools and AI and upgrade the performance management framework to drive results in Sales (Trade), Marketing (Innovation & BMI), and Supply Chain (KPIs and performance indicators). Collaborate with Data & Analytics teams to design management reporting that enables agile decision-making.</li><li data-start="3688" data-end="3914">Harmonization: Lead the harmonization of reporting, tracking, and overall performance management processes across both OLLY and SmartyPants, ensuring consistency, transparency, and actionable insights at the VMS level.</li><li data-start="3915" data-end="4083">Talent Development: Design and launch programs to attract and develop top finance talent, including university recruitment and ongoing team capability building.</li><li data-start="4084" data-end="4248">Culture & Brand: Build personal and team brand across diverse business units and locations, acting as a visible, influential leader within the organization.</li></ul>Forums Owned: Monthly Performance Reviews, Quarterly Business Review Prep with VMS LT & Wellbeing CEO & CFO, Monthly Reviews with Wellbeing, Annual Operating Plan Lead, Reforecasting Lead.<h3 data-start="4451" data-end="4495">SUCCESS METRICS</h3>Measurable Success Criteria:<ul data-start="4860" data-end="5476"><li data-start="4860" data-end="4945">Achieve or exceed annual and quarterly P&L targets for both OLLY and SmartyPants.</li><li data-start="4946" data-end="5077">Deliver harmonized, timely, and accurate reporting and performance management across both operating companies within 12 months.</li><li data-start="5078" data-end="5264">Demonstrate measurable improvement in trade spend ROI, promotional effectiveness, Innovation business case delivery, and Gross Margin improvements along with other key business KPIs.</li><li data-start="5265" data-end="5362">Build and retain a high-performing, engaged team with clear development and succession plans.</li><li data-start="5363" data-end="5476">Receive positive feedback from key stakeholders and deliver on all major business forums and planning cycles.</li></ul><h3 data-start="5483" data-end="5523">CAPABILITIES + SKILLS REQUIRED</h3><ul data-start="5525" data-end="6661"><li data-start="5525" data-end="5662">12+ years of progressive experience in commercial strategy, FP&A, or business leadership roles, ideally in CPG, nutrition, or retail.</li><li data-start="5663" data-end="5762">Demonstrated success in end-to-end P&L management and delivering commercial results on a scale.</li><li data-start="5763" data-end="5903">Strong track record of business partnering with global and local teams across multiple functions (Sales, Marketing, Supply Chain, etc.).</li><li data-start="5904" data-end="6001">Experience designing and implementing incentive programs and building high-performance teams.</li><li data-start="6002" data-end="6118">Proven ability to harmonize and standardize reporting and performance management across multiple business units.</li><li data-start="6119" data-end="6218">Exceptional communication and storytelling skills, with the ability to influence at all levels.</li><li data-start="6219" data-end="6307">Strategic thinker with strong analytical, financial modeling, and leadership skills.</li><li data-start="6308" data-end="6444">Advanced proficiency in financial systems, reporting tools, and data analytics (e.g., Power BI, Anaplan, D365, AI-driven platforms).</li><li data-start="6445" data-end="6510">Bachelor’s degree required; MBA or advanced degree preferred.</li><li data-start="6511" data-end="6579">Contagious commitment, competitive spirit, and a growth mindset.</li><li data-start="6580" data-end="6661">Comfortable operating in a fast-paced, high-growth, and matrixed environment.</li></ul>WHAT TO EXPECT DURING THE INTERVIEW PROCESS  <ul><li>Initial video screen with a member of our Talent team  </li><li>Round 1: Conversation with the Hiring Manager + 1-2 conversations with other cross-functional team members  </li><li>Round 2: 2-3 conversations with team or cross functional Ollies  </li><li>Final Round: Homework*  </li></ul>*Our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs <h3 data-start="6668" data-end="6689">THE DETAILS</h3>LOCATION: Remote, USA HOURS: Full-time, Exempt (Salaried) TRAVEL: 30% MANAGER: Chief Financial Officer – VMS Co-Op Please note candidates must be authorized to work in the United States without sponsorship.WHAT WE OFFER:  <ul><li>An opportunity to work with an intelligent, inspiring, and extraordinarily fun team  </li><li>100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance  </li><li>4 weeks PTO + paid holidays + 12 Mental Health Days per year </li><li>100% Paid parental leave, Fertility + Adoption Benefits  </li><li>Annual Bonus   </li><li>401(k) plan with Employer Match  </li><li>Hybrid Work + Wellness + Cell Phone Stipends  </li><li>Free product  </li><li>And much more!  </li></ul>

Senior Finance Director, Head of Commercial Strategy & FP&A

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