Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.
Why This Role Is Important To Arcadia
The Sr. Director of Product Marketing will develop and implement effective product marketing campaigns, product positioning, and go-to-market strategies for our enterprise healthcare data and analytics platform. Reporting to the Head of Marketing, this highly cross-functional role will partner with our sales, product management, account management, content marketing, and growth marketing teams to drive upper pipeline funnel growth, accelerate new customer acquisitions, and deepen customer loyalty and retention.
What Success Looks Like
In 3 months
- Assess and overhaul our current product positioning and value messaging frameworks, buyer personas, and lower-funnel content.
- Partner with product management leadership to evolve our product launch and new feature adoption strategies.
- Oversee full launch of customer reference program
In 6 months
- Own lower-funnel marketing pipeline results
- Reinvigorate our competitive intelligence and analyst relations functions
In 12 months
- Become the envy of healthcare product marketing teams
About Arcadia
Arcadia.io helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership. For a better sense of our brand and products, please explore our website.
Protect Yourself
If you have concerns about the authenticity of a job offer or recruitment-related communication claiming to be from Arcadia, we encourage you to verify by contacting us directly at (781) 202-3600 and select option 3. For more information, visit our website.
This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.
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