Senior Director Payer Marketing

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  • Company Immatics US, Inc.
  • Employment Full-time
  • Location 🇺🇸 United States, Texas
  • Submitted Posted 6 days ago - Updated 1 day ago

Join Immatics and shape the future of cancer immunotherapy; one patient at a time 

 

Immatics is committed to making a meaningful impact on the lives of patients with cancer. We are the global leader in precision targeting of PRAME, a target expressed in more than 50 cancers. Our cutting-edge science and robust clinical pipeline form the broadest PRAME franchise with the most PRAME indications and modalities, spanning TCR T-cell therapies and TCR bispecifics. 

 

Why Join Our Commercial Team? 

  • Innovative Environment: Drive payer marketing strategies that shape access to first-in-class TCR-T therapies, advancing the future of cancer immunotherapy. 

  • Collaborative Culture: Partner with cross-functional teams—including market access, medical, HEOR, and commercial—while contributing as part of the Market Access Senior Leadership Team. 

  • Global Impact: Ensure patients worldwide gain timely access to transformative treatments, making a lasting difference in the fight against cancer. 

 

 

We are seeking a Senior Director, Payer Marketing to lead the U.S. payer marketing strategy for the launch and post-launch success of anzu-cel, an investigational TCR-T cell therapy for late-stage cutaneous melanoma. Reporting to the VP, Global Market Access & Government Affairs and serving on the Market Access Senior Leadership Team, this role will translate clinical and brand value into impactful payer communications, tools, and strategies that drive coverage, reimbursement, and patient access. The position will collaborate across marketing, access, medical, HEOR, and field teams to deliver a unified value narrative and payer engagement experience. 

 

 

FLSA Classification: Salary, Exempt  
Schedule: 8:00 AM – 5:00 PM; Monday to Friday 
Reports to: VP, Global Market Access and Government Affairs 
Location: Fully Remote 

 

What You’ll Do: 

As a Senior Director, Payer Marketing , you will play a key role in supporting our commercial operations:  

  • Lead the development and execution of U.S. payer marketing strategy for anzu-cel, ensuring alignment with broader brand and access plans. 

  • Collaborate cross-functionally with Commercial, HEOR, Government Affairs, Legal, Medical Affairs, and Regulatory to ensure payer strategies are aligned, compelling, compliant and integrated as appropriate across the organization. 

  • Develop payer marketing resources, including unbranded and branded tools, that educate payer stakeholders on the burden of disease, treatment landscape, and the clinical and economic value of anzu-cel. 

  • Support development of AMCP dossiers, PIE materials, and field access tools to facilitate impactful interactions with national, regional, and integrated payer stakeholders. 

  • Ensure early and continuous payer input into brand strategy, pricing assumptions, and evidence generation plans. 

  • Partner with payer account directors and field access teams to translate strategy into tactical execution that supports payer coverage and pull-through. 

  • Serve as strategic voice in governance committees and launch planning bodies representing payer needs. 

  • Monitor payer trends, policy shifts, and market dynamics to inform access strategy and anticipate risks to access and reimbursement. 

  • Ensure compliance with all promotional and regulatory standards in the development of payer marketing assets. 

  • Lead agency partnerships, vendor management, and budget oversight related to payer marketing activities. 

Secondary Functions:  

  • Support payer market research efforts to inform campaign development and testing. 

  • Serve as the internal subject matter expert on payer messaging and access environment dynamics. 

  • Assist in training internal stakeholders on payer marketing tools and appropriate use. 

  • Participate in conferences and advisory boards to stay current with payer marketing best practices in oncology and cell therapy. 

Required Experience and Education: 

  • Bachelor’s degree in business, science, or a related field required. 

  • 8+ years of pharmaceutical or biotech experience with a minimum of 5 years in payer marketing or market access strategy. 

  • “Cultural Champion” who both advocates for themselves and their team—but also who subscribes to rolling up their sleeves and doing what needs to be done across the broader organization to be successful on behalf of patients. 

  • Prior involvement in PIE (Pre-Approval Information Exchange) and pre-launch value communication and market preparation activities. 

  • Proven experience developing and executing payer marketing strategies for oncology or specialty biologics. 

  • Deep understanding of the U.S. healthcare reimbursement landscape, payer channels, and access barriers. 

  • Demonstrated ability to synthesize complex clinical and economic data into compelling payer-facing communication. 

  • Experience supporting product launches in pre-commercial or small biotech settings is highly preferred. 

  • Deep familiarity and experience with regulatory and legal frameworks guiding payer marketing and promotional materials, including FDAMA 114 (and follow-on, related provisions). 

  • Excellent verbal and written communication, interpersonal, and project management skills. 

 

Preferred Experience and Education: 

  • MBA or advanced degree preferred. 

  • Experience in oncology, immuno-oncology, or cell/gene therapies is highly desirable. 

  • Familiarity with developing AMCP dossiers and payer training materials. 

  • Cross-functional launch planning and execution experience. 

  • Strong passion for improving patient access through payer partnership and storytelling. 

  • Experience and aptitude for working for a US-based organization within a broader, global, ex-US Headquartered company. 

Competencies:  

  • Patient-Centered Thinking 

  • Strategic Communication 

  • Cross-functional Leadership 

  • Thinking Creatively 

  • Team-First Mentality 

  • Managing Vendors 

  • Comfortability with Developing and Managing Budgets 

  • Innovation in Access and Reimbursement 

  • Customer (Payer) Orientation 

  • Scientific and Economic Acumen 

  • Strategic agility 

 

Work Environment: 

This is a primarily sedentary, remote position requiring extended periods of computer-based work. The home office environment should be conducive to focused work, with minimal interruptions or distractions. The role involves frequent virtual communication and collaboration through digital platforms. Candidates must be able to sit, type, talk, hear, and communicate effectively in both verbal and written form. 

 

Travel required: Travel up to 30% may be required to attend company meetings, advisory boards, agency meetings, and 3rd party conferences & Congresses.  

 

 

 Physical demands: 

  • Communicating Verbally – expressing or exchanging ideas by means of the spoken word to impart oral information to others to convey detailed spoken instructions or other workers accurately, loudly or quickly. 

  • Hearing – the ability to hear, understand, and distinguish speech and/or other sounds one-on-one, group or conference, telephone, and other sounds. 

  • Keyboarding – entering data or text into a computer or other machine by means of a keyboard. Devices include a traditional keyboard, 10 key-pad, touch screens and others.  

  • Lifting - raising or lowering an object (up to 25 lbs) from one level to another (includes upward pulling). Carrying is to transport an object – usually by holding it in the hands or arms but may occur on the shoulder. 

  • Near Visual Acuity – clarity of vision at approximately 20 inches or less (working with small objects, reading small print, including the use of computers).  

  • Pushing - Exerting force upon an object so that the object moves away from the object. 

  • Pulling - Exerting force upon an object so that the object moves toward the force.  

  • Sittingremaining in a sitting position for at least 50% of the time. 

  • Standing/Walking - remain on one's feet in an upright position at a workstation.  

  • Stoopingoccasional bending the body downward and forward by bending the spine at the waist - requiring full use of the lower extremities and back muscles. 

 

Work authorization/security clearance requirements: 

Legal eligibility to work in the United States is required. Immatics participates in E-Verify and all new employees will be subject to the Department of Homeland Security requirements for employment. 

 

Affirmative Action/EEO statement: 

Immatics is an equal opportunity employer. All employment decisions including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, national origin, ethnicity, marital status, age, physical or mental disability, medical conditions, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. 

 

What do we offer? 

At Immatics, we believe in investing in our team’s health, safety and well-being. Here’s what you can expect if you join Immatics 

 

Comprehensive Benefits:  

  • Competitive rates for Health, Dental, and Vision Insurance 

  • 4 weeks of Paid Time off, granted up front each year and prorated for first and last year of employment. 

  • Sick Time Off56 hours  

  • 12 Paid Holidays  

  • 100% Employer-Paid Life Insurance up to at 1x annual salary 

  • 100% Employer Paid Short- and Long-Term Disability Coverage  

  • 401(k) with Immediate Eligibility  & company match… 

  • You are eligible for 401(k) plan participation as of your first paycheck. 

  • The company will match 100% of your contributions up to 3% of your base salary for the first two years of employment, 4% for years 2-3 of employment, and up to 5% of your salary from the fourth year onward of continued employment. 

  • Partially paid Parental Leave for eligible employees. (3 weeks) 

  • Additional voluntary employee paid coverages including  Accident, Hospital Indemnity, and Critical Illness Employee Paid Identity Theft Protection and Pet Insurance 

 

Professional Growth:  

  • Opportunities to work with leading experts in the field of T-cell immunotherapy. 

  • Company provided learning and development opportunities 

  • Fast paced, high demand collaborative and dynamic environment. 

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