Senior Director, Digital Marketing & Web Strategy

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director, Digital Marketing & Web Strategy in the United States.

This senior leadership role is responsible for shaping and executing the global digital marketing and web strategy across all key digital touchpoints. The position plays a critical role in driving pipeline growth, improving conversion performance, and elevating the overall digital customer experience. Operating at the intersection of demand generation, brand, product marketing, and web experience, this leader ensures digital programs are fully aligned with business priorities. The role combines strategic vision with hands-on execution across performance marketing, SEO, and website optimization. It requires strong analytical capability, a test-and-learn mindset, and the ability to translate data into actionable growth strategies. You will lead cross-functional initiatives that directly impact engagement, acquisition, and revenue performance. This is a high-impact opportunity to shape how digital experiences drive measurable business outcomes at scale.

Accountabilities:

Lead end-to-end digital marketing strategy across paid media, SEO, email, display, retargeting, and emerging channels to drive pipeline growth and customer acquisition
Own corporate website strategy, including UX, content architecture, SEO performance, personalization, and conversion rate optimization
Oversee performance marketing execution and agency relationships, ensuring strong ROI and continuous optimization of campaigns
Develop and manage experimentation frameworks including A/B testing, landing page optimization, and user journey improvements
Partner with demand generation, product marketing, brand, and content teams to align digital execution with integrated campaign goals
Build reporting dashboards and analytics frameworks to track performance, engagement, conversion, and attribution
Lead marketing technology enablement in collaboration with RevOps and Marketing Ops, including automation, CRM, and AI-enabled tools
Manage and develop digital, web, and performance marketing teams while fostering a culture of accountability and innovation

Requirements:

15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing in B2B SaaS or technology environments
Strong expertise in website strategy, SEO, paid media, conversion optimization, and digital customer journey design
Proven leadership experience managing high-performing teams and cross-functional initiatives at scale
Deep understanding of marketing analytics, performance measurement, and data-driven decision-making
Experience working with marketing automation platforms, CRM systems, and digital marketing tools
Strong communication and stakeholder management skills, with the ability to influence senior leadership
Ability to balance strategic thinking with hands-on execution in a fast-moving, high-growth environment
Strong analytical mindset with the ability to translate insights into actionable growth strategies

Benefits:

Comprehensive healthcare coverage for employees and their families
401(k) retirement plan with company match
Unlimited paid time off
Paid parental leave
Health and wellness reimbursement program
Financial planning and legal support services
Pet insurance discounts
Employee referral bonus program
Travel and entertainment discounts platform
Educational resources and career development programs
Fully remote work flexibility

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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Senior Director, Digital Marketing & Web Strategy

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