<p><strong>Job Title:</strong> Senior Director of Demand Generation<br><strong>Location:</strong> Boston or Remote (U.S.-based) or Mexico City (Hybrid)<br><strong>Department:</strong> Marketing<br><strong>Reports To:</strong> CMO</p><h3><strong>About BlueConic</strong></h3><p><em>Hurry up! We’ve got a dream to build!</em></p><p>At BlueConic, we’re reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growth—powered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.</p><p>Join us in shaping the future of customer engagement—where businesses don’t just collect data, but turn it into their next competitive advantage.</p><p>BlueConic is the customer growth engine for commerce. Our AI-powered platform gives commerce brands the ability to transform how they operate—using unified, actionable first-party data to drive relevance, loyalty, and revenue growth. Backed by Vista Equity Partners, BlueConic powers growth for top-tier brands across retail and CPG.</p><p>We’re on a mission to help companies liberate their data to grow customer value—and we’re looking for a strategic, results-oriented marketing leader to help fuel that growth.</p><h3><strong>The Role: Senior Director of Demand Generation</strong></h3><p>We’re seeking a bold, data-driven <strong>Senior Director of Demand Generation</strong> to build and scale a demand engine that delivers measurable, high-quality pipeline at scale.</p><p>This leader will be accountable for our <strong>pipeline creation goals</strong>, responsible for both the <strong>strategy and execution</strong> of integrated campaigns, events, and ABM efforts that generate demand across the entire buyer’s journey — from awareness to closed/won. You'll work cross-functionally with sales, content, product marketing, revenue operations, and customer marketing to ensure our demand engine is tuned for efficiency, precision, and velocity.</p><p>This role is equal parts <strong>architect and builder</strong>: you know how to set strategy, but you love rolling up your sleeves to execute, iterate, and optimize. You’re passionate about team development, but equally obsessed with hitting the number.</p><h3><strong>What You’ll Do</strong></h3><p><strong>Pipeline & Revenue Ownership</strong></p><ul><li>Own the <strong>new business pipeline target</strong> and serve as the marketing team’s key stakeholder in revenue growth.</li><li>Build and execute a full-funnel demand gen strategy that drives ICP-fit leads that convert to opportunities—and close.</li><li>Define, measure, and continuously improve marketing’s contribution to pipeline, with clear attribution and ROI.<br><br></li></ul><p><strong>Campaign Strategy & Execution</strong></p><ul><li>Develop and execute annual and quarterly integrated campaign plans aligned to business priorities, buyer pain points, and sales plays.</li><li>Partner with product marketing and content to turn BlueConic’s Customer Growth Engine™ positioning into compelling narratives that drive engagement.</li><li>Launch and scale ABM programs tailored to high-priority segments and strategic accounts.<br><br></li></ul><p><strong>Events & Field Marketing</strong></p><ul><li>Lead our field and event marketing strategy — from industry conferences to BlueConic-owned experiences — to create high-quality pipeline and deepen partner and customer relationships.</li><li>Create unique, memorable experiences that cut through the noise and drive measurable results.</li></ul><p><strong>Customer Marketing</strong></p><ul><li>Partner with the Customer Marketing team to create and execute programs that drive expansion, retention, and advocacy within our customer base.</li><li>Leverage customer stories, insights, and feedback to fuel demand generation campaigns, improve messaging resonance, and accelerate both acquisition and retention.</li></ul><p><strong>Sales Alignment & Feedback Loops</strong></p><ul><li>Build a tight, transparent partnership with the sales team to align on goals, feedback, and continuous improvement.</li><li>Establish joint accountability with sales for conversion rates, opportunity quality, and pipeline acceleration.</li></ul><p><strong>Lead BlueConic’s AI-Driven Demand Generation Transformation</strong></p><ul><li>Champion AI adoption to redesign the demand generation strategy from the ground up, leveraging AI for targeting, creative development, channel optimization, lead scoring, predictive forecasting, and buyer journey orchestration.</li><li>Operationalize AI across every stage of the demand engine, including predictive audience segmentation, AI-assisted content personalization, intelligent spend optimization, automated experimentation, and AI-driven ABM, with measurable goals tied to efficiency, conversion, and pipeline velocity.</li></ul><p><strong>Team Leadership & Development</strong></p><ul><li>Manage and grow a high-performing demand generation team with clear goals, mentorship, and performance expectations.</li><li>Foster a culture of curiosity, accountability, and results.</li></ul><p><strong>Analytics & Optimization</strong></p><ul><li>Define KPIs and build dashboards to track lead progression, funnel conversion, program ROI, and velocity through the pipeline.</li><li>Use data to diagnose gaps, run experiments, and drive continuous optimization across all channels.<br><br></li></ul><h3><strong>You’ll Be Measured On</strong></h3><ul><li><strong>Pipeline Generation:</strong> Marketing-sourced and influenced new business pipeline creation (monthly, quarterly, annual targets).<br><br></li><li><strong>Lead Quality & Conversion:</strong> % of leads from campaigns that are ICP-fit, convert to opportunities, and ultimately close.<br><br></li><li><strong>Campaign ROI:</strong> Performance and efficiency of programs across paid, owned, earned, and events.<br><br></li><li><strong>Sales Partnership:</strong> Sales satisfaction and adoption of campaign programs; conversion rate improvement in collaboration with SDR/AE teams.<br><br></li><li><strong>Team Performance:</strong> Hiring, mentoring, and retention of high-performing demand marketers.<br><br></li></ul><h3><strong>What You Bring</strong></h3><ul><li>8–12+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role owning pipeline targets.<br><br></li><li>Proven track record of delivering measurable, scalable growth through integrated marketing campaigns.<br><br></li><li>Deep experience partnering closely with sales; a shared sense of revenue accountability is a must.<br><br></li><li>Strong command of campaign strategy, ABM, marketing automation (HubSpot or Marketo), intent data, and modern go-to-market tech stacks.<br><br></li><li>Strategic thinker with bias for action: you think big, act fast, and learn quickly.<br><br></li><li>Inspirational team leader who can coach, challenge, and grow a team.<br><br></li><li>Experience in retail or CPG tech (or with similar enterprise buyer journeys) is a plus.<br><br></li></ul><h3><strong>Why You’ll Thrive at BlueConic</strong></h3><ul><li>We’re not just marketing software. We’re building the <strong>Customer Growth Engine™</strong>—a transformational way for brands to unlock value from their first-party data and grow customer relationships like never before.<br><br></li><li>You’ll be part of a high-growth, collaborative environment where your impact on pipeline and revenue is visible and celebrated.<br><br></li><li>You'll have the autonomy to innovate, the support to execute, and the opportunity to grow with a company on a bold trajectory.<br><br></li></ul><p><strong>Ready to build the future of growth marketing? Let’s talk.</strong></p>