Senior Digital Marketing Specialist I

Company Description

Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are looking for a Senior Digital Marketing Specialist who is a rare hybrid: a gifted writer with a
human touch and a technical marketer who understands the mechanics of SEO/AEO and web
marketing.
Your mission is twofold: first, to transform our web and email copy from functional to irresistible
by optimizing for both human emotion and LLM and search engine algorithms. Second, to take
the lead of our email instance, managing complex audience segmentation and ensuring the
right message reaches the right persona at the perfect time.
Key Responsibilities
● Write and refine our website content to ensure a consistent, empathetic, and human
brand voice that builds trust with our audience.
● Infuse web copy with strategic keywords and SEO best practices without sacrificing
readability or brand integrity.
● Lead the end-to-end execution of email campaigns, including template building, list
management, and deployment.
● Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona,
ensuring highly personalized 1-to-1 communication at scale.
● Develop automated drip sequences that nurture prospects through the funnel using
targeted, persona-based messaging.

Qualifications

● 4+ years of professional copywriting experience, with a portfolio that shows an ability to
make complex topics feel accessible and human.
● Proven experience working within Pardot, HubSpot, or Marketo. You should be
comfortable with logic-based segmentation and automation rules.
● Understanding of how to balance keyword density with high-quality, engaging prose.
● Experience creating content for distinct buyer personas and mapping content to different
stages of the customer journey.

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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