Senior Demand Generation Manager, Integrated Campaigns

Ironclad is the leading AI-powered contract lifecycle management platform, processing billions of contracts every year.

Every business is powered by contracts, but managing them can slow companies down and cost millions of dollars. Global innovators like L’Oréal, OpenAI, and Salesforce trust Ironclad to transform contracting into a strategic advantage - accelerating revenue, reducing risk, and driving efficiency. It’s the only platform that manages every type of contract workflow, whether a sales agreement, an HR agreement or a complex NDA.

We’re building the future of intelligent contracting and writing the narrative for how contracts unlock strategic growth. Forrester Wave and Gartner Magic Quadrant have consistently recognized Ironclad as a leader in our category. We’ve also been named one of Fortune’s Great Places to Work six years running, featured on Glassdoor’s Best Places to Work, and recognized by Forbes’ 50 Most Promising AI Companies.

We’re backed by leading investors like Accel, Sequoia, Y Combinator, and BOND. We’d love for you to join us!

Title: Sr. Demand Gen Manager, Integrated Campaigns

Location: San Francisco, CA (Hybrid)

Team: Revenue Marketing

Reports to: Director of Demand Generation & Lifecycle

About the Role

We're looking for a strategic and results-driven Sr. Demand Gen Manager to lead our integrated marketing campaigns and drive measurable pipeline growth. You'll own the end-to-end development and execution of multi-channel demand generation campaigns that help us build brand awareness with target audiences, engage prospects throughout their buying journey, and hit our revenue goals.

This role sits at the intersection of strategy and execution, requiring creative problem-solving, analytical rigor, and strong leadership to deliver campaigns that consistently exceed pipeline targets.

What You'll Do

• Keep a pulse on target audiences – what they’re talking about, what keeps them up at night, how they consume information – to help inspire campaign ideas and meet our prospects where they are

• Develop demand generation campaigns across multiple channels (email, paid media, organic social, webinars, events, and emerging channels)

• Partner with content and product marketing to translate positioning and messaging into compelling campaign narratives and offers that resonate with legal and procurement decision-makers

• Collaborate closely with a diverse group of stakeholders – channel owners, ABM, customer marketing, brand, marketing operations, and more

• Define and track campaign KPIs aligned with pipeline and revenue goals; establish reporting frameworks that demonstrate clear business impact

• Drive continuous optimization through testing, audience segmentation, and performance analysis to maximize campaign efficiency and conversion rates

Qualifications

• 5+ years of demand generation experience at a B2B SaaS company, preferably in legal tech, enterprise software, or a similar complex sales environments

• Proven track record of building and executing integrated campaigns that drive measurable pipeline growth

• Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce)

• Strong analytical skills with experience using tools like Google Analytics, Tableau, Looker, or similar

• Project management excellence with demonstrated ability to coordinate multiple concurrent campaigns, manage competing priorities, and deliver on tight timelines

• Leadership mindset with experience influencing cross-functional teams and presenting results to senior stakeholders

Benefits at Ironclad

• 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available

• Market-leading leave policies, including gender-neutral parental leave and compassionate leave

• Family forming support through Maven for you and your partner

• Paid time off - take the time you need, when you need it

• Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use

• Mental health support through Modern Health, including therapy, coaching, and digital tools

• Home office setup stipend to make your space work for you

• Pre-tax commuter benefits (US Employees)

• 401(k) plan with Fidelity (US Employees)

• Regular team events to connect, recharge, and have fun

• And most importantly: the opportunity to help build the company you want to work at

Base Salary Range: $135,000 - $175,000

The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.