Senior Creative Strategist

About MammaBump

MammaBump is a fast-growing, well-established postpartum recovery brand operating across Australia, the US, the UK, Canada, the UAE, and Singapore. Our flagship products include TGA and FDA-registered postpartum recovery and breastfeeding essentials.

We're a performance-led brand with significant ad spend, a strong creative engine, and a culture built on moving fast, learning faster, and doing things properly. We don't just run ads. We build systems that produce better ads every single week.

We've brought our entire creative operation in-house, and we've invested seriously in building the infrastructure to support it. That means documented SOPs, structured concept and angle development frameworks, a tested feedback loop methodology, and a creative team that operates with clarity and purpose.

You won't be joining chaos. You'll be joining a machine and we want you to help run it.

The Team You're Joining

We already have a Creative Strategist on the team and a highly experienced Head of Creative Strategy (consulting) who helped us build our methodology. This role sits alongside them as a senior contributor, bringing complementary depth, strong independent output, and the ability to own end-to-end workstreams.

The Role

This is not a pure creative role. It's not a pure analyst role. It's not a copywriting role.

It's all three and that's the point.

We're looking for a Senior Creative Strategist who thinks in systems, writes like a human, and reads performance data the way a good doctor reads a scan. Someone who can move from a ROAS dashboard to a 60-second UGC script to a concept brief without losing the thread between them.

You'll own creative performance end-to-end across our paid channels: concept development, angle validation, copywriting, briefing, analysis, and iteration. Every week, you'll leave the system stronger than you found it.

What You'll Actually Do

Creative Strategy

• Develop ad concepts using our internal framework, locking awareness levels, belief states, and required shifts before any creative execution begins
• Build concept-to-angle hierarchies that generate distinct creative signals for Meta (Andromeda-aware), not just hook variations
• Monitor competitors, track DTC trends, and surface white space opportunities before the market does
  

Direct Response Copywriting

• Write launch-ready ad copy across Meta, TikTok, UGC scripts, VSLs, email flows, PDPs, and landing pages
• Write the way our customer talks. Specific, warm, real, zero fluff not the way ChatGPT or Claude would.
• Produce hook options, scene-by-scene scripts, static copy packs, and email sequences to production-ready standard
• Operate within compliance boundaries for a TGA/FDA-registered product without being told twice
  

Performance Analysis

• Use the Test → Signal → Decision → Next Move model to convert performance data into explicit creative learnings
• Analyse creative metrics (Thumbstop, Hold Rate, CTR, CPA, ROAS) and translate them into clear strategic direction — not just commentary
• Identify which ICP responded, which angle and emotion resonated, where attention dropped, and what that tells us about buyer psychology
• Feed learnings back into the next concept batch every single week
  

Briefing & Team Leadership

• Brief video editors, graphic designers, and UGC creators with production-ready documents that require no strategic interpretation
• Run 1st-layer creative quality control before assets go to final approval
• Maintain the creative pipeline in Asana and Google Drive according to our workflow SOP — nothing falls through cracks

Requirements

What You're Looking For

Non-negotiable:

• Minimum 2 years of experience as a Creative Strategist, either in-house at a DTC/e-commerce or agency. You've done this properly before, not just adjacent to it
• Proven track record in paid social creative strategy. Meta experience is essential
• Strong direct response copywriting ability. You can write a high-converting Meta ad and a UGC script in the same morning
• Genuine analytical capability. You're comfortable in a Meta Ads dashboard and you know the difference between a signal and noise
• Experienced working within SOPs, frameworks, and structured workflows. You don't need to be convinced that process makes creativity better. You already know it does
• Comfortable operating in creative sprints. You can move from concept to brief to launch-ready copy at pace, without cutting corners on strategy
• Strategic thinking grounded in consumer psychology. Awareness levels, belief states, and objection handling, not just "good hooks"
• Full ownership mentality. You take responsibility for outcomes, not just outputs. You don't wait to be told what to do next
• High sense of agency and a genuine desire to grow. This role has a clear path to full-time. We want someone who sees that and wants it
  

Highly valued:

• Experience in health, wellness, or maternal/postpartum categories
• Experience building or contributing to creative testing frameworks
• Understanding of Meta Andromeda and creative signal architecture
• Multi-market copy experience (AU/UK/US)

Benefits

Why Join MammaBump

Above-market compensation This is a contractor role paid on a monthly retainer. Hours range from 15–20 per week, depending on the engagement, with the retainer adjusted accordingly. We pay up to USD $50/hour based on experience and whether the role is part-time or full-time. We pay for the level we're hiring at — and we don't lowball people we genuinely want.

Remote-first, globally distributed team Our team spans Australia, Canada, and the Philippines. You work from wherever you do your best thinking — with no micromanagement, no time-wasting, and no commute.

Real ad spend. Real creative latitude. You won't be stuck pushing minor tweaks on a tiny budget. We run significant spend across six markets, which means you'll get to test bold ideas, generate real signal, and build a body of work that actually matters.

A system that's already built and ready for you to elevate You're not walking into a blank page. You're walking into a fully documented creative engine with SOPs, frameworks, production workflows, and a weekly operating rhythm. The infrastructure is there. Your job is to make it faster, sharper, and more effective.

Mentorship from one of the best in the game You'll work alongside our Head of Creative Strategy, someone with deep experience across both agency and in-house DTC environments. This isn't passive exposure. You'll get direct feedback on your thinking, your strategy, and your craft. If you're serious about growing to the next level, this is the room to be in.

Multi-market creative exposure We operate across Australia, the US, the UK, Canada, the UAE, and Singapore. You'll develop creative that travels — and build instincts that most strategists working in a single market never get.

Work on a brand and a product you can believe in MammaBump exists to support women through one of the most physical and emotional transitions of their lives. The product is real, the customers are passionate, and the impact is tangible. That matters.

A clear path to full-time This role starts at 15–20 hours per week. For the right person, full-time is on the table. We'd rather grow someone who's already embedded and performing than hire again from scratch.