Senior Alliance Product Marketing Manager

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  • Company Veeam Software
  • Employment Full-time
  • Location 🇺🇸 United States nationwide
  • Submitted Posted 6 days ago
<div class="content-intro"><div class="elementToProof"><p>Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.</p></div></div><h4><strong>About the Role</strong></h4><p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span data-contrast="auto">Veeam is seeking a </span><strong><span data-contrast="auto">Senior Alliance Product Marketing Manager</span></strong><span data-contrast="auto"> to lead go-to-market (GTM) strategy and execution with strategic technology and ecosystem partners. This role sits within the Product Marketing organization and acts as the primary marketing interface between Veeam, strategic alliance partners, and internal stakeholders including Product Management, Alliances, Sales, and Field Marketing.</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></p><p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span data-contrast="auto">The ideal candidate brings a blend of strategic thinking, hands-on execution, and strong cross-functional leadership to drive measurable pipeline impact, market visibility, events, and joint customer success across priority alliances. Veeam is seeking a self-starter who is dedicated to driving success and accountable for owning business success.&nbsp; </span>&nbsp;</span><br><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span data-contrast="auto">Are you ready to help Veeam continue to dominate the Data Resilience and AI trust market?</span><span data-ccp-props="{&quot;335559739&quot;:0}">&nbsp;</span></span></p><h4 id="id-📝JobDescription&amp;JobPostGuidelines-WhatYou’llDo.1"><strong>What You’ll Do</strong></h4><ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Own and execute the end-to-end marketing and GTM strategy for assigned&nbsp;OEM Infrastructure&nbsp;partners&nbsp;(such as HPE, IBM, Dell, and Lenovo),&nbsp;focused on joint success, differentiated positioning, and measurable business outcomes.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop integrated co-marketing plans aligned to&nbsp;alliance&nbsp;partner priorities, product roadmaps, and Veeam’s strategic initiatives.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Identify, plan, negotiate, and execute joint campaigns, content, digital programs,&nbsp;sales enablement,&nbsp;events,&nbsp;and promotions across the buyer journey (Awareness, Consideration, Decision).&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Translate technical and solution-level capabilities into clear, compelling value propositions for IT practitioners, IT leaders, cloud, and security audiences.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop and guide the creation of joint messaging, solution narratives, thought leadership, and&nbsp;enablement&nbsp;assets that amplify Veeam solutions through alliance channels.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Act as the voice of Product Marketing for alliances&nbsp;by&nbsp;ensuring consistency with Veeam Data Platform positioning while tailoring for partner relevance.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner closely with Alliance&nbsp;Managers, Product Management, Product Strategy, Sales, and Field&nbsp;marketing&nbsp;teams to align priorities and execute joint initiatives.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Ensure tight integration with core Product Marketing motions,&nbsp;leveraging&nbsp;insights, differentiation, and campaign learnings across teams.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Represent Veeam and alliance marketing efforts at industry and partner events as needed.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Manage joint Marketing Development Funds (MDF) programs and budgets in alignment with partner and Veeam priorities.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Define success metrics and rigorously track performance including pipeline, lead generation, deal influence, and revenue contribution&nbsp;toward business targets.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Operate with a test-and-learn mindset&nbsp;by&nbsp;pivoting programs based on data, feedback, and market dynamics.&nbsp;</span></li></ul><h4 id="id-📝JobDescription&amp;JobPostGuidelines-WhatYou’llDo.1"><strong>What You’ll Bring</strong></h4><ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">5+ years of experience in product marketing, alliance/partner marketing, product management, or&nbsp;a technical&nbsp;marketing role within B2B software or high-tech industries.&nbsp;&nbsp;Preference in software, cloud, SaaS, data&nbsp;protection&nbsp;or security&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field; MBA is a plus.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Familiarity with alliance models including technology partnerships, reselling, and ecosystem-driven GTM.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Proven experience developing and executing co-marketing or ecosystem GTM strategies with strategic&nbsp;alliance&nbsp;partners.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong&nbsp;ability to translate complex technical concepts into clear customer value and business outcomes.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Demonstrated data-driven mindset with experience defining KPIs and measuring marketing impact.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Excellent storytelling, writing, and presentation skills with&nbsp;an&nbsp;executive-level presence.&nbsp;</span></li><li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; color: black; font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Ability to manage multiple initiatives autonomously in a fast-paced, dynamic environment.&nbsp;</span></li></ul><p>&nbsp;</p><p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">#LI-TS1 #remote</span></p><p>&nbsp;</p><p style="margin: 0in; margin-left: .375in; font-family: Aptos; font-size: 12.0pt; color: black;">&nbsp;</p><p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span style="font-size: 16px;"><strong>What you'll get</strong></span></p><ul><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="82d6d9e2-e817-4acc-84f0-c7c2371948af"><span style="font-size: 16px;">Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="a78978dc-ac89-45cb-90d8-046512111001"><span style="font-size: 16px;">Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="c1532033-276f-4e8a-a3b5-e95a41390077"><span style="font-size: 16px;">Medical, dental, and vision coverage starting on your first day</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="269bfa66-2d60-4598-8e5b-4cca247a02cd"><span style="font-size: 16px;">Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="5f78a25b-2b13-4e0c-8a27-7b2f06f8af85"><span style="font-size: 16px;">401(k) retirement plan with company matching contributions</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="72318735-b901-4780-8fd3-4c5b19dc96de"><span style="font-size: 16px;">Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="ab8637f1-df99-4bd9-ac2a-1038c17e946d"><span style="font-size: 16px;">AirVet: 24/7 virtual veterinary care at no cost</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="acc447d4-7091-44ec-85c6-7041bf41a6c9"><span style="font-size: 16px;">Legal services, identity protection, and supplemental health insurance options</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="f1cae164-1753-4613-9116-6f6cbaa77f39"><span style="font-size: 16px;">Tax-advantaged spending accounts for healthcare, dependent care, and commuting</span></li><li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf" style="font-size: 16px;" data-uuid="2b56323b-b405-4551-b6ce-3aaf737adb5a"><span style="font-size: 16px;">Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning</span></li></ul><p>&nbsp;</p><p><span style="font-size: 16px;"><strong>Compensation Transparency</strong></span></p><p><span style="font-size: 16px;">Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.</span></p><p><span style="font-size: 16px;">In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.</span></p><div><span style="font-size: 16px;"><strong>U.S. Geographic Zones &amp; Compensation Ranges (TTC / OTE)</strong></span></div></div><div class="title">Zone 1: San Francisco Bay Area, New York City Boroughs</div><div class="pay-range"><span>$181,800</span><span class="divider">&mdash;</span><span>$337,500 USD</span></div></div><div class="pay-input"><div class="title">Zone 2: Washington, California (excluding San Francisco Bay Area)</div><div class="pay-range"><span>$166,600</span><span class="divider">&mdash;</span><span>$309,300 USD</span></div></div><div class="pay-input"><div class="title">Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona</div><div class="pay-range"><span>$151,500</span><span class="divider">&mdash;</span><span>$281,200 USD</span></div></div><div class="pay-input"><div class="title">Zone 4: All other US locations</div><div class="pay-range"><span>$131,800</span><span class="divider">&mdash;</span><span>$244,700 USD</span></div></div></div><div class="content-conclusion"><div data-pm-slice="1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]" data-en-clipboard="true"><hr></div><div data-pm-slice="1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]" data-en-clipboard="true"><span lang="EN-US" style="font-family: helvetica, arial, sans-serif;"><strong>Veeam Software is an equal opportunity employer</strong> and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.</span></div><div data-pm-slice="1 1 [&quot;ul&quot;,null,&quot;li&quot;,{&quot;style&quot;:null,&quot;checked&quot;:null,&quot;value&quot;:null,&quot;displayValue&quot;:null,&quot;backgroundColor&quot;:null,&quot;color&quot;:null,&quot;listStyleType&quot;:null}]" data-en-clipboard="true"><p><span style="font-family: helvetica, arial, sans-serif;">Please note that any personal data collected from you during the recruitment process will be processed in accordance with our&nbsp;<a href="https://www.veeam.com/recruiting-privacy-notice.html">Recruiting Privacy Notice</a>. &nbsp;</span></p><p><span style="font-family: helvetica, arial, sans-serif;">The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.&nbsp;</span></p><p><span style="font-family: helvetica, arial, sans-serif;">By applying for this position, you consent to the processing of your personal data in accordance with our&nbsp;<a href="https://www.veeam.com/recruiting-privacy-notice.html">Recruiting Privacy Notice</a>.</span><br><br><span style="font-family: helvetica, arial, sans-serif;"><strong>By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.</strong></span></p></div><p><a id="app"></a></p></div>

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