Company Overview
Casual Fridays is more than just a hotel marketing agency - we're creative strategists, passionate content creators, storytellers, and trusted partners for all things sales & marketing for the hotels and resorts we support.
With over a decade of experience in the hospitality and tourism industry, we understand the unique challenges and opportunities facing hotels and resorts today. Our team of professionals specializes in crafting innovative marketing solutions tailored to elevate hotels & resorts visibility, engage their audience, and drive tangible results. From social media management and influencer marketing to content production, we offer a comprehensive suite of services designed to meet our clients' needs and exceed their expectations.
Our team is committed to collaboration, creativity, and client satisfaction. We believe in building strong relationships with our clients and working closely with them every step of the way to understand their goals, challenges, and vision for success. Whether you're a luxury resort, boutique hotel, or big-box convention center hotel, we're dedicated to delivering customized strategies and exceptional service that helps them stand out in a crowded market and achieve their business objectives.
Job Description
We’re looking for a Sales & Marketing Coordinator to join our team and support our growth by driving new client acquisition and overseeing marketing initiatives that showcase our expertise.
The Sales & Marketing Coordinator will work directly with the CEO and Account Director to assist in the agency's sales and marketing efforts.
Key Responsibilities:
- Proactive Prospecting & Outreach: Identify and connect with potential clients through research, email outreach, and CRM campaigns.
- CRM Management: Develop and maintain workflows in HubSpot to ensure efficient lead management and tracking.
- Proposal Creation & RFP Management: Draft and send proposals, respond to RFPs, and assist with client pitches.
- Sales Support: Join sales calls to discuss the agency’s offerings and build relationships with prospective clients.
- Social Media Management: Plan, schedule, and publish content on the agency’s social media channels to enhance brand visibility and engagement.
- Content Marketing Initiatives: Assist in managing the agency’s newsletter, email campaigns, landing pages, podcast, and video content to promote thought leadership.
- Paid Social Media Assistance: Work with our paid media expert to develop and execute paid campaigns promoting the agency.
- Performance Tracking: Monitor and report on the success of sales and marketing efforts, suggesting areas for improvement.
- Team Collaboration: Collaborate with the team to develop new marketing packages and promotional materials.
- Video Editing: While not required, video editing skills or familiarity are a plus for creating engaging multimedia content.
Requirements
Must-Have Qualifications:
- Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience).
- 1-2 years of experience in marketing, sales, or business development (internships or part-time roles are acceptable).
- Strong organizational skills and ability to manage multiple tasks simultaneously.
- Excellent written and verbal communication skills, including the ability to create compelling sales materials.
- Proficiency with CRM tools (preferably HubSpot) and project management software (we currently use Monday.com).
- Familiarity with social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.) and content planning.
- A creative mindset with a passion for marketing and an eagerness to learn.
- Excellent organizational skills and ability to manage multiple projects and deadlines.
- Strong English communication skills and ability to work collaboratively with a team.
Preferred Qualifications:
- Experience in or familiarity with the hospitality industry.
- Basic understanding of content marketing strategies, including video and email marketing.
- Experience with paid social media advertising campaigns.
- Graphic design or content creation skills are a plus (e.g., Canva, Adobe Suite).
- Strong familiarity and experience with HubSpot; certification in HubSpot Marketing is a major plus.
- Proficiency in CRM software and understanding of email marketing strategies.
Join Casual Fridays and be a part of a team that's not just about marketing but about creating memorable experiences for our clients in the hospitality industry.
Benefits
Competitive salary, unlimited PTO, & benefits program with options for health, dental, and vision.