Sales Enablement Manager

Role Overview

The Sales Enablement Manager plays a critical role in the success of ProShop’s growth strategy. This role is responsible for onboarding, upskilling, and enabling our GTM teams—including Sales, Marketing, Customer Success, and Revenue Operations—to consistently perform at a high level.

This is a hands-on, cross-functional role that combines training development, process documentation, internal communications, and performance optimization. You will work closely with GTM leadership, Product, and RevOps to ensure every team member is aligned, informed, and empowered to drive revenue and deliver exceptional customer outcomes.

Key Responsibilities

🧩 Onboarding & New Hire Enablement

• Design and deliver structured, role-specific onboarding programs for new hires across Sales, Marketing, CSM, and RevOps.
• Create detailed onboarding paths to accelerate time-to-productivity and improve early performance.
• Develop core curriculum and assessments to ensure knowledge retention and readiness.

📈 Ongoing Training & Professional Development

• Build and execute recurring training programs for skill development in areas such as:
• • Sales methodologies and objection handling
  • ERP product knowledge and positioning
  • Value-based selling and expansion techniques
  • Customer engagement and retention strategies
• Coordinate internal certifications or progression programs to develop a continuous learning culture.
• Coach managers on how to lead with enablement in mind and support their team’s development.

⚙️ Process Documentation & Change Management

• Create, update, and maintain detailed documentation on GTM processes, playbooks, SOPs, and workflows.
• Collaborate with stakeholders across departments to ensure new processes are fully adopted and consistently applied.
• Lead enablement initiatives around major operational or platform changes (CRM, tools, pricing, packaging, etc.).

📣 Internal Communications & Organizational Alignment

• Develop and distribute monthly enablement newsletters or “What’s New” communications to keep the GTM org informed of:
• • Process updates
  • Training opportunities
  • New product launches
  • Win stories and best practices
• Host quarterly enablement sessions or “learning weeks” to reinforce team alignment and promote cross-functional collaboration.

🤝 Cross-Functional Collaboration

• Partner with Sales Leadership to define key competencies and training needs by role and segment.
• Work closely with Product and Marketing to deliver timely messaging, product release training, and sales-ready collateral.
• Collaborate with Customer Success and RevOps to ensure consistent messaging and lifecycle engagement strategies across the customer journey.

📊 Measurement & Optimization

• Define success metrics for enablement programs, such as:
• • Time-to-productivity
  • Quota attainment and sales velocity
  • Expansion revenue influenced
  • Adoption of processes and tools
• Track, analyze, and report on enablement effectiveness to GTM leadership, and continuously iterate based on feedback and outcomes.

Requirements

• 4+ years of experience in sales enablement, sales training, or GTM operations within a high-growth SaaS environment.
• Deep understanding of B2B customer lifecycle stages, especially in sales and post-sale engagement.
• Experience supporting diverse GTM teams including Sales, CSM, RevOps, and Marketing.
• Demonstrated success in designing and scaling onboarding and training programs.
• Strong skills in instructional design, content creation, and facilitation.
• Excellent verbal and written communication skills with the ability to present complex ideas clearly and effectively.
• Hands-on experience with enablement and productivity tools such as:
• • LMS platforms (e.g., Lessonly, WorkRamp, MindTickle)
  • CRM systems (HubSpot)
  • Enablement platforms (e.g., Highspot, Seismic, Notion, Confluence)
• Self-starter with strong organizational and project management skills; able to manage multiple initiatives simultaneously.

Preferred Qualifications

• Experience in or familiarity with ERP, manufacturing, or industrial software environments.
• Certification or formal training in sales methodologies (e.g., MEDDIC, Challenger, SPIN, Sandler).
• Background in sales, customer success, or field enablement is a strong plus.

Salary Range: This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs. This role is positioned at $80,000 USD annually.

Why You’ll Love Working at ProShop:

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Generous Retirement Savings: We match your RRSP or 401(k) contribution up to a maximum, helping you build a secure financial future.
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
• Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
• Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.