Sales Director

Lehi, Utah | Full-Time | In-Office / Hybrid
Start Date: ASAP
OTE: $250,000–$300,000

About Broccoli

Broccoli is building the AI operating system for home service businesses.

We help HVAC, plumbing, electrical, roofing, and other home service companies grow revenue and improve operations through AI-powered voice, booking, and customer communication solutions. Our platform helps contractors answer more calls, book more jobs, and operate more efficiently using AI.

Backed by top investors including YC and Khosla Ventures, Broccoli AI is scaling rapidly and becoming one of the leading AI platforms in the home services industry.

About the Role

We’re hiring a Director of Account Executives to build, lead, and scale a high-performing sales organization at Broccoli AI.

This is a hands-on leadership role for a proven SaaS sales leader who thrives in fast-paced startup environments, knows how to drive pipeline and revenue performance, and can coach AEs to consistently exceed quota. You’ll play a critical role in shaping our sales culture, hiring strategy, and go-to-market execution as we scale nationally.

What You’ll Do

• Lead, coach, and develop a team of Account Executives

• Drive revenue growth through strong pipeline management and sales execution

• Improve sales processes, forecasting accuracy, and conversion metrics

• Partner closely with SDR, Marketing, and Customer Success teams

• Recruit, hire, onboard, and ramp top-performing sales talent

• Conduct call reviews, deal strategy sessions, and ongoing coaching

• Help define compensation plans, territory strategy, and sales playbooks

• Work directly with executive leadership on GTM strategy and scaling initiatives

• Maintain high accountability and performance standards across the sales team

What We’re Looking For

• 5+ years of SaaS sales experience with 2+ years in sales leadership

• Proven track record leading quota-carrying AE teams

• Experience in high-growth startup or scaling SaaS environments

• Strong understanding of outbound and inbound sales motions

• Excellent coaching, forecasting, and pipeline management skills

• Data-driven decision maker with strong operational discipline

• Ability to thrive in fast-paced, high-accountability environments

• Experience selling into SMB or home service industries is a plus

• Experience with AI, automation, or vertical SaaS is a plus

Compensation & Benefits

• $250,000–$300,000 OTE

• Competitive base salary plus uncapped performance incentives

• Opportunity to help shape and scale a category-defining AI company

• Direct exposure to executive leadership and company strategy

• Health, dental, and vision benefits

• PTO and company holidays

• Career growth opportunities as the organization scales

Why Join Broccoli?

AI is rapidly transforming the home services industry, and Broccoli is at the forefront of that shift.

This is an opportunity to join a fast-growing company early, build a high-performing sales organization, and have a direct impact on company growth and culture. If you’re excited about scaling teams, building process, and driving revenue at a breakout AI startup, we’d love to hear from you.