Sales Development Representative (SDR)

Location: Remote (US preferred)
Type: Full-time
Company: Lucra Sports

About Lucra Sports

Lucra powers a white-label gamification platform that helps sports, entertainment, and competitive-social brands drive engagement and incremental revenue through challenges, tournaments, leaderboards, and rewards. We work with leading brands across golf, racquet sports, and entertainment, and we’re entering a major growth phase as we scale partnerships and expand our sales motion.

The Role

We’re looking for a rockstar Sales Development Representative (SDR) to help fuel Lucra’s next stage of growth. This role is ideal for someone who thrives on outbound, enjoys the hustle required to get in touch with different targets, and wants to play a meaningful role in shaping pipeline and revenue at an fast-growth company.

You’ll work closely with our sales and partnerships team to identify high-value target accounts, run thoughtful outbound campaigns, and generate qualified meetings that turn into long-term partners.

What You’ll Do

• Build and execute data-driven outbound strategies across email, LinkedIn, and other channels.
  

• Identify and prioritize key target accounts and decision-makers within our ICP
  

• Research prospects and personalize outreach based on company, industry, and use case
  

• Own early-stage pipeline generation and support overall sales growth
  

• Maintain accurate activity, notes, and pipeline data in HubSpot
  

• Experiment, measure, and iterate on outbound messaging and sequences to improve conversion
  

• Collaborate with sales leadership to refine targeting, positioning, and outreach strategy
  

What We’re Looking For

• 1–3+ years of experience in an SDR, BDR, or outbound sales role
  

• Proven ability to run structured, data-driven outbound campaigns
  

• Strong research skills and comfort identifying buying signals and target accounts
  

• Experience with modern sales tools such as:
  

  • HubSpot
    

  • Clay
    

  • LinkedIn Sales Navigator
    

  • (Bonus: Apollo, Outreach, or similar tools)
    

• Clear written communication and a natural, non-spammy outbound style
  

• Highly organized, curious, and comfortable working in a fast-moving startup environment
  

Nice to Have

• Experience selling into sports, entertainment, SaaS, or B2B partnerships
  

• Familiarity with account-based selling or multi-stakeholder deals
  

• Interest in sports, gaming, or competitive social experiences
  

Why Lucra

• Opportunity to help define and scale Lucra’s outbound and SDR motion
  

• Direct exposure to sales leadership and high-impact partnerships
  

• Clear path for growth into AE, partnerships, or senior sales roles
  

• Competitive compensation with performance upside
  

• Work with brands shaping the future of sports and entertainment
  

Interested?
Along with your resume, please include a quick 30-second video on how you’ve built or scaled outbound in past roles.