About the role
- Cerby is looking for a high-performing Sales Development Representative (SDR) to help drive pipeline generation through smart outbound strategy, fast inbound follow-up, and strong cross-functional collaboration. This role is ideal for someone who thrives in a fast-paced, startup environment, loves experimenting with new tactics, and is driven by results.
What You’ll Own
- Be the first responder to inbound leads
Quickly qualify interest from site visits, content downloads, campaign engagement, and other channels. Understand need, urgency, and fit, then route or nurture accordingly. Every touchpoint should create momentum.
- Own outbound with strategy and precision
Research prospects, segment target accounts by ICP and intent, and craft personalized outreach across channels. Test new angles and tactics in partnership with Sales and Marketing, and track what converts. Your north star: generating qualified pipeline.
- Prioritize leads and customize messaging
You’ll know how to work your queue—staying within SLAs while personalizing outreach based on persona, use case, and channel. You’ll use research and context to make each message relevant, and apply data to continuously sharpen targeting.
- Share feedback and drive continuous improvement
You’ll be on the front lines—your insights matter. From messaging effectiveness to lead quality to channel performance, you’ll share structured feedback with Sales, Marketing, and RevOps. Your input helps shape how we go to market and what we do next.
- Collaborate cross-functionally
You’ll work closely with AEs to ensure smooth handoffs, follow up on multi-threaded deals, and support account-based strategies. You’ll partner with Marketing on campaigns, events, and asset feedback, and with RevOps to keep CRM data clean and attribution on point. From pipeline acceleration to post-event follow-up, you’ll help connect the dots across the full funnel.
What We're Looking For
We’re looking for someone who’s sharp, proactive, and energized by impact. You love working across teams, experimenting with new ideas, and making the sales engine run smarter and faster. You’re as comfortable on a cold call as you are writing a crisp, targeted message—and you’re always looking to improve.
- A minimum of 2+ years of experience in an SDR or BDR role
- Excellent communicator—clear, concise, and confident across channels
- Highly organized with strong attention to detail and follow-through
- Experience using Outreach, Salesloft, Apollo, ZoomInfo, HubSpot, LinkedIn Sales Navigator, or similar tools
- Skilled in objection handling and live call execution—you don’t just do it, you excel at it
- Comfortable with CRMs and reporting tools (Salesforce, Gong, HubSpot, etc.)
- Startup experience or proven ability to thrive in fast-paced, high-change environments
What Success Looks Like
- Consistently generates qualified pipeline through creative, multi-threaded outreach (targets to be determined during onboarding)
- Increases lead-to-opportunity conversion rates across inbound channels
- Shares actionable insights with Marketing and Sales to improve go-to-market strategy
- Flags inefficiencies in the funnel and helps solve them
- Operates with urgency, curiosity, and a test-and-learn mindset