As a Revenue Operations Manager at Blue Ridge, you will support the commercial teams by leveraging analytics to create a single pane of glass viewpoint into the performance of our growth engine. Additionally, you will be responsible for optimizing processes and tools involved in our GTM strategy.
Responsibilities:
- Act as a strategic advisor to functional leaders in our commercial teams (Sales, Marketing, Channel, Customer Org)
- Own the standard dashboards and executive reporting packages to provide real-time performance updates for each commercial team
- Produce weekly pipeline generation and bookings forecast updates working closely with the functional leaders in Sales and Marketing
- Maintain and iterate the customer and prospect database, own segmentation, and ensure GTM teams and motions are appropriately aligned
- Work with Marketing leadership to continuously refine and optimize account and lead scoring models, ensuring effective segmentation and targeting strategies
- Take ownership of our Pardot & Salesforce instances, focusing on data enrichment, data hygiene, and maintaining high deliverability rates for our communications
- Implement robust tracking and measurement strategies to analyze and optimize all stages of the revenue funnel, identifying areas for improvement and optimizing multi-touch attribution
Minimum Qualifications:
- 3+ years experience in Revenue or Marketing Operations
- Ability to synthesize data and draw actionable insights
- Aptitude for structured problem solving in data analysis and business process design
- Excellent communication and collaboration skills, with the ability to effectively engage and influence stakeholders at all levels of the organization
- Experience with sales & marketing automation platforms (Salesforce, Pardot/Marketo/HubSpot, 6Sense, SalesLoft/Outreach, Drift, ZoomInfo, Zoom, etc.).
- Strong understanding of Salesforce reporting and its integration with marketing automation platforms
- Advanced knowledge of lead scoring methodologies and experience optimizing 'always on' campaigns
- Experience with data management, including data enrichment, segmentation, and hygiene
路 What we offer
路 路 Competitive salary
路 路 Free Medical/Dental/Vision (for Individual)
路 路 401(k) match
路 路 Unlimited PTO
路 路 Work-from-Home
路 路 Collaborative, fun environment
路
路 Blue Ridge is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex, sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.