Retail Sales & Partnerships Manager

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a fast-growing wellness startup developing herbal remedies for modern health challenges.

Job Description

The primary function of the role is to grow and manage our retail strategy (i.e. exc-DTC) by growing key partners, identifying new business opportunities, acquiring new customers and partnering with, and educating existing customers via marketing and sales strategy. Being energetic, well-spoken and eager to close sales and increase revenue is an essential part of this position.

The role will report directly into the VP of Marketing, and have a direct line of communication with our Founder & CEO. The role will work closely with our Head of Finance, Head of Operations, Director of Digital, and Director of Growth.

Responsibilities

• Develop and execute a commercial strategy that drives profitable top-line revenue and market share growth in the wellness and natural grocer categories

• Lead strategic sales leadership across all channels, including Natural Grocery, Mass, and Beauty/Wellness ensuring cohesive growth and market expansion

• Provide strategic direction to the sales team, brokers, and distributors to ensure consistent execution of our brand plans across all trade channels

• Identify and evaluate new market opportunities, including emerging channels and potential international expansion, to diversify revenue streams and drive strategic growth

• Strengthen relationships with key retail partners, brokers, and distributors to expand distribution and improve shelf positioning

• Work with Creative and Brand team to execute on eye catching marketing campaigns in-store and various OOH / trade marketing to drive velocities in-store

• Leverage syndicated data (IRI, Nielsen, SPINS) to track performance and optimize pricing, and report data on a weekly basis to executive team

• Manage trade spend efficiency and ROI to optimize promotional investments and improve profitability

• Partner with Finance to develop budgets, forecast revenue, and ensure cost-effective commercial initiatives

• Work closely with Operations & Supply Chain to align demand planning and inventory strategies with sales growth

• Collaborate with the CEO & Board on commercial growth plans, ensuring transparency and alignment on strategic priorities

• Secure new key accounts and expand into new channels: practitioner, independent, hospitality (hotels), and create high branded marketing partnerships in conjunction with Brand team

• Prospect and build a pipeline of potential accounts and leads inclusive of retail and ecommerce partners

• Train store staff in person or zoom, demos and visit stores with products on shelf

• Analyze and upsell existing accounts based on customer buying history; suggest related and new products; explain technical features based on customer-identified needs

• Analyze and summarize competitor information and trends to identify new sales opportunities

• Travel as needed to meet with clients, attend and host at industry events (Expo West), and nurture relationships

Requirements

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred

• 3-5 years of progressively responsible sales experience in the consumer goods, beauty or wellness industry

• Proven track record of driving sales growth, especially within natural and beauty

• Strong leadership skills with a history of managing high-performing sales teams

• Excellent communication, negotiation, and presentation abilities

• Strategic thinker with the ability to translate insights into actionable plans

• Entrepreneurial spirit and a passion for contributing to a (very) fast-paced environment

• Willingness to adapt, learn, and thrive in a rapidly changing industry

• Availability for travel as required.

Why work with us?

• Be part of a fast-growing health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine.

• We’ve experienced 100x growth in two years, raised over $16M in capital, and quadrupled the size of our team in the last 9 months.

• Work in a tight-knit, passionate team where you’ll have ownership of your responsibilities and the opportunity to learn and grow.

• Collaborate with a seasoned second-time founder and executive team.