Public Relations Manager

About Equip

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the role

We are looking for a PR Manager to join our Communications team as an individual contributor reporting to the Public Relations Director. This is a hands-on role for a skilled media relations professional who can pitch, write, and build relationships with reporters across health, tech, culture, and policy beats.

This role will work on everything from research-driven media campaigns and executive thought leadership to reactive media inquiries and spokesperson preparation. The PR Manager will be comfortable working independently, managing multiple workstreams simultaneously, and producing high-quality written work with a quick turnaround.

This role is ideal for someone who is drawn to mission-driven work, curious about the intersection of mental health and culture, and excited to contribute to a fast-growing healthcare company.

Responsibilities

Media Relations & Storytelling

Pitch and secure placements in print, broadcast, and digital media across consumer health, tech, culture, and lifestyle beats, leveraging existing relationships and building new ones with national and local outlets.
Develop targeted, angle-specific pitches, press releases, byline articles, media alerts, and keynote talking points that provide a sense of hope and healing.
Build and maintain relationships with reporters, editors, and producers; manage media inquiries; coordinate interviews; and support/facilitate media training and spokesperson preparation for clinical experts and senior executives.
Monitor media coverage and implement an "always-on" PR strategy that aligns with key cultural milestones and business goals.

Campaign and Research Execution

Support the development and execution of research-driven media campaigns, including drafting and editing press releases, media pitches, pitch follow-ups, data one-pagers, and other campaign materials.
Manage and maintain media lists using tools such as Muck Rack, and track outreach and placement results; identify new reporter targets and beat opportunities as Equip's media reach expands.
Monitor, analyze, and report on PR results quarterly, using data to show how our reach is moving the needle on brand awareness.

Executive and Thought Leadership Communications

Ownership over the awards and speaking engagements program.
Support the development of thought leadership content for Equip's spokespeople.
Draft spokesperson prep documents, Q&A documents, and talking points ahead of media interviews.
Assist with bylined content, op-eds, and contributed articles for trade and consumer outlets.

Cross-Functional Collaboration

Partner with internal teams, including Marketing, Clinical, People, and Patient Acquisition, to ensure consistent, on-brand use of PR assets and messaging.
Support internal communications rollout of major campaigns in coordination with the PR Director and the Internal Communications team.
Ensure all external communications reflect Equip's unique voice—balancing professional clinical authority with warmth and empathy.
Perform other duties as assigned.

Qualifications

Bachelor’s degree in PR, Journalism, Communications, or a related field.
5-7 years of professional experience in Public Relations or Communications (Agency or in-house).
Prior experience in health-tech, behavioral health, or a highly regulated industry is strongly preferred.
Self-starter who thrives in ambiguity and can see a project through from start to finish with minimal guidance.
You have a "love for language" and can adapt your tone for a high-level medical journal or a consumer-facing TikTok-style media request.
Experience using PR measurement tools (like MuckRack) to translate "mentions" into meaningful business insights.

Time Off:

Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
Generous parental leave.

Core Benefits:

Competitive Medical, Dental, Vision, Life, and AD&D insurance.
- Equip pays for a significant percentage of benefits premiums for individuals and families.
Spring Health, a 100% employer-paid mental health benefit through Guardian.
- You can receive 5 free therapy sessions and 5 free coaching sessions per year for you and each of your dependents.
Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
HealthJoy, a 100% employer-paid platform connecting you to a healthcare concierge who can help you navigate your benefits.
401K Option!

Work From Home Additional Perks:

$50/month stipend added directly to an employee’s paycheck to cover home internet expenses.
$250/month stipend to use a co-working space.
Initial work-from-home stipend of up to $500.
- Reload of $200 on the home office stipend at the 3-year mark and then every other year after that (year 5, year 7, etc.).
Company Laptop.

Physical Demands

Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.

At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law.

Our dedication to equitable access, which is core to our mission, extends to how we build our "village." In line with our commitment to Diversity, Equity, Inclusion, and Belonging (DEIB), we are dedicated to an accessible hiring process where all candidates feel a true sense of belonging. If you require a reasonable accommodation to complete your application, interview, or perform the essential functions of a role, we invite you to reach out to our People team at accommodations@equip.health.

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